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You can learn to play an instrument at home, and once you do, your social life will improve, you’ll earn more money, and you’ll look like a young debutante in a low-cut dress… Continue reading Music-Making by Mail
When you sell as many things as Sears used to, you end up with pages like this: Vibrators, Medical Batteries, and Butcher Supplies. Yuck. Continue reading Three great things that don’t go great together
Look at that monstrous factory. It’s a classic example of successful American industry – thousands of men in buildings hundreds of feet long churning out tens of thousands of prize-winning farming machines yearly. Continue reading Reaping what you sow
A long, long time ago, when you wanted to make a phone call you couldn’t dial the telephone number yourself. Actually, you haven’t really “dialed” a number in ages either Continue reading Hello, Central? Give me Mr. Stromberg or Mr. Carlson!
All sufficiently old catalogs are textbooks – time capsules of a cultural fragment, frozen at moment in time. Some catalogs try to BE textbooks. Continue reading The Golden Ages of Hollywood
During most of the 20th century you could earn a decent wage drawing hand-lettered advertisements. These 18 Show Cards are small masterpieces of Art Deco design which framed hand-lettered sales messages… Continue reading Art (Deco) Supplies
Three groups of chairs by three different designers, from three different eras, yet all irresistibly modern… Continue reading Three Chairs
We’ve got groovy guitars…and dynamic drums…for your rock and roll combo. Continue reading A Gaggle of Groovy Guitars
Unabashedly and unashamedly industrial, this 1947 catalog. Aimed at men who get things done. Continue reading Mad Skils
In case there were any body parts, you know, which need to be vibrated… Continue reading “Our popular priced home vibrator”
