Unabashedly and unashamedly industrial, this 1947 catalog. Aimed at men who get things done, at men who built things and drove postwar America forward. You’ll find no sexy photos of recumbent models and no glamor shots of aspirational finished projects. Even the cover doesn’t picture products, but highlights the streamlined SkilTools headquarters where the tools themselves get built.
About as exotic things get here get is in the centerfold, a detailed and extensive cutaway image describing the essential features of Skil’s original and primary product – the SkilSaw.
In 1924, the SkilSaw was the first portable circular saw, and it’s encouraging to see that not only is it still around 95 years later, the basic design is still recognizable and functional after all this time. Even better, when adjusted for inflation a Skilsaw is markedly more affordable than it was in 1947. There’s something refreshingly honest about such straightforward products, presentations, and how one company survives by continuing to hone their core business.