Is that model really making a duck face? She’s ahead of her time… Continue reading The earliest known Duck Face
Exactly the types of people America expected to see delivering the mail or keeping the neighborhood safe – here they all are, in thrall to a shoe. Continue reading Mailmen! Firefighters! Policemen! Here are your shoes!
Look at that bathtub. Isn’t that clever? A cabinet built into the side of the bath… Continue reading Modern Conveniences, Modern Women
Some of these were the kind of pipes that My Three Sons would have bought their father, because Father Knows Best about things like smoking… Continue reading Pipe Dreams and Dream Pipes
Unabashedly and unashamedly industrial, this 1947 catalog. Aimed at men who get things done. Continue reading Mad Skils
You could be forgiven for thinking this looks like a mad scientist’s industrial-strength DJ mixing console. You wouldn’t be far off… Continue reading Presto – You’re a Recording Star!
Chicago Mail Order, 1941 An outfit for “Today’s Bride” of 1941, virtually as streamlined as any 1941 warplane. Because the bride was practical, the wedding gown was two-piece — ditch the coat and wear the sleeveless gown alone to dances. Because “all eyes (are) on your figure as you walk down the aisle” everything is … Continue reading What the Modern Bride was Wearing
There’s a really interesting juxtaposition on these two adjacent pages. On the left, men and women can learn to dance. On the right, you could try hypnotizing people and convincing them to foxtrot… Continue reading Learn to Dance! Learn to Hypnotize!
You can be forgiven for not recognizing the main item pictured on this page of the 1947 Montgomery Ward Midsummer catalog. What looks like the spawn of a waffle maker crossed with a flying saucer is actually… Continue reading Electric or Spring-wound, the Life of the Party
Emerson Electric Fans, 1946 Summer’s around the corner, and in parts of the country temperature records are already being set. Of course, we can manage, thanks to thermostatically-controlled air conditioning in every building and car. But Air Conditioning, especially in homes, wasn’t a major product until well after World War II. For the first half … Continue reading One of their Greatest Fans