There’s a really interesting juxtaposition on these two adjacent pages. On the left, men and women can learn to dance. On the right, you could try hypnotizing people and convincing them to foxtrot… Continue reading Learn to Dance! Learn to Hypnotize!
1993 Sears Roebuck Spring/Summer Catalog Last week, Sears announced another 60+ stores would soon be shuttered. But 25 years ago Sears seemed on top of the world. This 1993 catalog was ridiculously massive – over 1550 pages. By contrast, “War and Peace” was only 1225 pages! The index covered everything from abrasives to wrist weights. … Continue reading A Catalog of Catalogs
Once upon a time, and for a very long period of time, you could use the word “Kodak” as either a noun or a verb and folks knew exactly what you meant. That’s how ubiquitous the brand was in the days of analog, film-based photography… Continue reading When Camera Meant Kodak
Just look at this early Sears Christmas Wish Book from 1937, and note how clear is the dividing line between the sexes. Children were given unmistakeable guidance about their roles in life… Continue reading Christmas Toys for Girls, and Boys
This 1961 Christmas catalog from Neiman Marcus, the Texas based luxury department store didn't have His and Hers gifts or a Cessna airplane like the previous year's edition. But it did have luxury in abundance… Continue reading Platinum, Diamonds, and Ermine for Christmas
For forty years there’s been a Star Wars movie that’s either just been released or about to be released. So it is this year, and so it was at Christmas 1983 when “Return of the Jedi” was still in theaters…. Continue reading A long time ago in a catalog far far away…
Sears Wishbook 1983: See Barbie. See Ken. See Barbie’s Western Star Traveller RV. Drive, Barbie Drive. Drive to your Barbie McDonalds. Welcome to Barbie’s world. Continue reading Barbie’s World
Definition of a fad: you’re lookin’ at it. A Nylon Christmas Tree. “Thousands” of families made or bought them for a little while in the late 1950s. Continue reading A New Kind of Christmas Tree
Sears Wishbook 1983: Who knew – Santa comes in different versions! Leave it to Sears to include a thoughtful comparison chart which lets you determine which jolly old Elf you can afford… Continue reading Here come Santa Clauses…from Sears
In 1958, Velcro was brand-new, space-age technology imported from England. The ideal place to use it? Down the front of a man's jacket! At least that's what Sears did for Christmas. Continue reading The hot new Christmas Gift for 1958: Velcro!