I hadn’t realized Sears sold fruitcakes at Christmas as late as 1992… Continue reading Where are the fruitcakes of yesteryear?
Unlike girls, boys did have lots of career options in 1961. But they did face death. Continue reading Christmas 1961: One for the Boys
If there were any doubt about how strongly gender roles and expectations were once ingrained in American lives, this 1961 White’s Christmas catalog should remove all doubt. Continue reading Girls’ Gifts: Gender Definitions for 1961
In 1976, the year of America’s bicentennial, Neiman-Marcus hit a perfect note for their his and hers gift – real live Buffalos. Continue reading His and Hers, Hides and Furs
Would you really “make the kiddies happy” showing up in a “heavily waxed” Santa mask? I think this is just one step away from a scary clown. Continue reading Depression Expression
Sears had no lock on Christmas catalogs that children would covet. Here’s a couple of thin-paper pages from 1961 with toys that any mid-century video-besotted-kid would want. Continue reading “As Seen on TV!”
There’s a really interesting juxtaposition on these two adjacent pages. On the left, men and women can learn to dance. On the right, you could try hypnotizing people and convincing them to foxtrot… Continue reading Learn to Dance! Learn to Hypnotize!
1993 Sears Roebuck Spring/Summer Catalog Last week, Sears announced another 60+ stores would soon be shuttered. But 25 years ago Sears seemed on top of the world. This 1993 catalog was ridiculously massive – over 1550 pages. By contrast, “War and Peace” was only 1225 pages! The index covered everything from abrasives to wrist weights. … Continue reading A Catalog of Catalogs
Once upon a time, and for a very long period of time, you could use the word “Kodak” as either a noun or a verb and folks knew exactly what you meant. That’s how ubiquitous the brand was in the days of analog, film-based photography… Continue reading When Camera Meant Kodak
Just look at this early Sears Christmas Wish Book from 1937, and note how clear is the dividing line between the sexes. Children were given unmistakeable guidance about their roles in life… Continue reading Christmas Toys for Girls, and Boys