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The Catalog Blog

Cool things from 20th-century American Catalogs

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Category: The Wish Book

If she can only cook as well as Honeywell can compute.
Posted on April 2, 2017April 3, 2017

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If she can only cook as well as Honeywell can compute.

Neiman-Marcus Christmas Book, 1969 / One of the the most famous items ever placed  for sale ($10,600) in a catalog, the “Honeywell Kitchen Computer” was the first time most people were introduced to something we might now call a “home computer.” Continue reading If she can only cook as well as Honeywell can compute.

The Wish Book: A Century of American Catalogs
Posted on March 30, 2017April 11, 2017

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The Wish Book: A Century of American Catalogs

In the middle of the 20th century's Great Depression, Sears Roebuck and Co., the nation's biggest retailer, coined a name for their Christmas catalog: the “Wish Book.” Maybe it was because in 1935 too many families could only wish they could buy all the wonderful things pictured in it's pages. But the name stuck, because … Continue reading The Wish Book: A Century of American Catalogs

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We're celebrating all the abundance and excitement found in vintage 20th century American catalogs: the exotic, the fashionable, the surprising, the latest, the coolest, the cheapest, the oddest, the choices.

Not just Sears and Montgomery Wards, You could buy anything from a catalog in the 20th century: from a box of raisins to a house, from a computer to a car, from a billy club to an inflatable brassiere. The old-time printed catalogues which arrived in the mailbox showed the 20th-century American Consumer just how to consume.

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