Mother’s Little Helpers
Americans, we love our medicines. That sounds strange, but we have always looked to nostrums like these that could cure us of our ills. Continue reading Mother’s Little Helpers
Category: Hers
What Makes a Woman Swoon?
“Heavily Silverplated Flatware”, evidently. Just look at her rapturous gaze! Continue reading What Makes a Woman Swoon?
What the Modern Bride was Wearing
Chicago Mail Order, 1941 An outfit for “Today’s Bride” of 1941, virtually as streamlined as any 1941 warplane. Because the bride was practical, the wedding gown was two-piece — ditch the coat and wear the sleeveless gown alone to dances. Because “all eyes (are) on your figure as you walk down the aisle” everything is … Continue reading What the Modern Bride was Wearing
The “Long Distance Look”
A fashion model using a pay phone: as good a theme as any to build a dress catalog around. Especially for Neiman-Marcus… Continue reading The “Long Distance Look”
“Stop Traffic – Go Spring Fashion”
It shocked me to learn Fredrick’s of Hollywood was the largest purveyor of lingerie before Victoria’s Secret. It shocked me to look at these pages and see the ancient sexism and tawdry attitudes… Continue reading “Stop Traffic – Go Spring Fashion”
Feeling Moody?
The big fashion fad of 1975 had to be the “Mood Ring” that changed color depending on your “mood”… Continue reading Feeling Moody?
Sea-ductive Swimwear
Montgomery Ward, Summer 1976 Your homework assignment for today: Compare and contrast the 1976-era bathing suits on these two pages of the 1976 Montgomery Ward catalog with the swimsuits shown in my previous post from the 1922 Montgomery Ward catalog. Forty-four years between the two catalogs. Pens at the ready? Go! For extra credit, consider … Continue reading Sea-ductive Swimwear
“Add to the Summer Joy of Bathing”
Montgomery Ward & Co, 1922 The start of the roaring ’20s’ and swimsuits were still modest – for the men as well as women. Although not quite as fully covering as swimwear from a decade before (arms and legs are starting to show) they still cover more than they reveal. Look at the “hero” outfit … Continue reading “Add to the Summer Joy of Bathing”
Scouts…or Stews?
Official Scouting Uniforms and Equipment, 1975-1976 In light of the Boy Scouts’ recent decision to go “gender-neutral” and begin accepting girls, this page from the official 1975-1976 Scouting uniforms and equipment catalog is an interesting earlier snapshot of the role of females in the organization. “Den Mothers” and “Lady Scouters” were/are the female versions of Scoutmasters. … Continue reading Scouts…or Stews?
Just the Thing for Automobiling
1915-era Outfits suitable for women who ventured outdoors in a motorcar. Looks like they would be hot in summer… Continue reading Just the Thing for Automobiling