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Dr. Gustav Jaeger believed in the power of wool for practical clothing. It’s a long trip from the Dr. Jaeger’s “Sanatory Underwear” to the Jaeger fashion house of today… Continue reading Pulling the wool over your eyes (and other bits)
This early postcard-sized specialty catalog is charming on multiple levels. You can enjoy just how extraordinarily fancy ladies’ hats could be at the dawn of the 21st century – just how many variations and hat accessories there were. Or… Continue reading Spring and Summer Hats, in Assorted Colors
Is that model really making a duck face? She’s ahead of her time… Continue reading The earliest known Duck Face
These two Sears pages reflect the beauty trends of the moment – the moment in question being 1932. Continue reading Past Perfumes, Current Cosmetics
If there were any doubt about how strongly gender roles and expectations were once ingrained in American lives, this 1961 White’s Christmas catalog should remove all doubt. Continue reading Girls’ Gifts: Gender Definitions for 1961
In 1976, the year of America’s bicentennial, Neiman-Marcus hit a perfect note for their his and hers gift – real live Buffalos. Continue reading His and Hers, Hides and Furs
Americans, we love our medicines. That sounds strange, but we have always looked to nostrums like these that could cure us of our ills. Continue reading Mother’s Little Helpers
“Heavily Silverplated Flatware”, evidently. Just look at her rapturous gaze! Continue reading What Makes a Woman Swoon?
Chicago Mail Order, 1941 An outfit for “Today’s Bride” of 1941, virtually as streamlined as any 1941 warplane. Because the bride was practical, the wedding gown was two-piece — ditch the coat and wear the sleeveless gown alone to dances. Because “all eyes (are) on your figure as you walk down the aisle” everything is … Continue reading What the Modern Bride was Wearing
A fashion model using a pay phone: as good a theme as any to build a dress catalog around. Especially for Neiman-Marcus… Continue reading The “Long Distance Look”
