It shocked me to learn Fredrick’s of Hollywood was the largest purveyor of lingerie before Victoria’s Secret. It shocked me to look at these pages and see the ancient sexism and tawdry attitudes… Continue reading “Stop Traffic – Go Spring Fashion”
The big fashion fad of 1975 had to be the “Mood Ring” that changed color depending on your “mood”… Continue reading Feeling Moody?
Montgomery Ward, Summer 1976 Your homework assignment for today: Compare and contrast the 1976-era bathing suits on these two pages of the 1976 Montgomery Ward catalog with the swimsuits shown in my previous post from the 1922 Montgomery Ward catalog. Forty-four years between the two catalogs. Pens at the ready? Go! For extra credit, consider … Continue reading Sea-ductive Swimwear
Montgomery Ward & Co, 1922 The start of the roaring ’20s’ and swimsuits were still modest – for the men as well as women. Although not quite as fully covering as swimwear from a decade before (arms and legs are starting to show) they still cover more than they reveal. Look at the “hero” outfit … Continue reading “Add to the Summer Joy of Bathing”
Official Scouting Uniforms and Equipment, 1975-1976 In light of the Boy Scouts’ recent decision to go “gender-neutral” and begin accepting girls, this page from the official 1975-1976 Scouting uniforms and equipment catalog is an interesting earlier snapshot of the role of females in the organization. “Den Mothers” and “Lady Scouters” were/are the female versions of Scoutmasters. … Continue reading Scouts…or Stews?
1915-era Outfits suitable for women who ventured outdoors in a motorcar. Looks like they would be hot in summer… Continue reading Just the Thing for Automobiling
The 1960s certainly show their share of…”interesting” fashion statements, as designers tried toincorporate the decade’s informality and youth orientation into clothes and hair. Some things made the grade. Others, not so much… Continue reading Hat, wig, or go natural?
Sears Special Sale Bulletin, 1918: If you’re not in the market for a man's wristwatch, how about a diamond ring for a mere $10? Granted the gold is 14 carat, and the diamond is 1/8 carat — well, almost. Zoom in to read Sears’ remarkably-honest fine-print copy… Continue reading Jewelry Suggestions for 1918
You have to admit these are some lovely dresses, eminently suitable for walking up Fifth avenue in the Easter Parade, which is what Judy Garland sang in the movie of that name released the same year as this catalog… Continue reading Dressing for an Easter Parade
Famous artists? Midcentury design marked such an explosion in style after the restraint of the Second World War.This 1954 Sears catalog offers a textbook in a single page of…fabrics. Continue reading Signed Originals by Famous American Artists