Montgomery Ward & Co, 1922 The start of the roaring ’20s’ and swimsuits were still modest – for the men as well as women. Although not quite as fully covering as swimwear from a decade before (arms and legs are starting to show) they still cover more than they reveal. Look at the “hero” outfit … Continue reading “Add to the Summer Joy of Bathing”
Official Scouting Uniforms and Equipment, 1975-1976 In light of the Boy Scouts’ recent decision to go “gender-neutral” and begin accepting girls, this page from the official 1975-1976 Scouting uniforms and equipment catalog is an interesting earlier snapshot of the role of females in the organization. “Den Mothers” and “Lady Scouters” were/are the female versions of Scoutmasters. … Continue reading Scouts…or Stews?
1915-era Outfits suitable for women who ventured outdoors in a motorcar. Looks like they would be hot in summer… Continue reading Just the Thing for Automobiling
The 1960s certainly show their share of…”interesting” fashion statements, as designers tried toincorporate the decade’s informality and youth orientation into clothes and hair. Some things made the grade. Others, not so much… Continue reading Hat, wig, or go natural?
Sears Special Sale Bulletin, 1918: If you’re not in the market for a man's wristwatch, how about a diamond ring for a mere $10? Granted the gold is 14 carat, and the diamond is 1/8 carat — well, almost. Zoom in to read Sears’ remarkably-honest fine-print copy… Continue reading Jewelry Suggestions for 1918
You have to admit these are some lovely dresses, eminently suitable for walking up Fifth avenue in the Easter Parade, which is what Judy Garland sang in the movie of that name released the same year as this catalog… Continue reading Dressing for an Easter Parade
Famous artists? Midcentury design marked such an explosion in style after the restraint of the Second World War.This 1954 Sears catalog offers a textbook in a single page of…fabrics. Continue reading Signed Originals by Famous American Artists
1908 was a time when ladies’ hair was piled high and finding the right “back comb” to add to it was an important choice… Continue reading Combs no one would part with
1934 might be the middle of America’s Great Depression, but pages of this Sears catalog were doing their best to cheer up the reader. The exuberant riot of colors and patterns on this page would lift anybody’s spirits…. Continue reading Depression? What Depression?
“We do not handle anything but wearing apparel for Women, Misses, and Children, and on this account we think we are better equipped than any other Mail Order House we know of to furnish you with clothing best suited to your individual needs.” That includes winter pajamas. Continue reading “…just settled down for a long winter’s nap”