Montgomery Ward, 1976
Feeling Moody?
The big fashion fad of 1975 had to be the “Mood Ring” that changed color depending on your “mood”… Continue reading Feeling Moody?
Category: Hers
Montgomery Ward, 1976
Montgomery Ward, 1976
Sea-ductive Swimwear
Montgomery Ward, Summer 1976 Your homework assignment for today: Compare and contrast the 1976-era bathing suits on these two pages of the 1976 Montgomery Ward catalog with the swimsuits shown in my previous post from the 1922 Montgomery Ward catalog. Forty-four years between the two catalogs. Pens at the ready? Go! For extra credit, consider … Continue reading Sea-ductive Swimwear
Montgomery Ward, 1922
“Add to the Summer Joy of Bathing”
Montgomery Ward & Co, 1922 The start of the roaring ’20s’ and swimsuits were still modest – for the men as well as women. Although not quite as fully covering as swimwear from a decade before (arms and legs are starting to show) they still cover more than they reveal. Look at the “hero” outfit … Continue reading “Add to the Summer Joy of Bathing”
Boy Scouts, 1975
Scouts…or Stews?
Official Scouting Uniforms and Equipment, 1975-1976 In light of the Boy Scouts’ recent decision to go “gender-neutral” and begin accepting girls, this page from the official 1975-1976 Scouting uniforms and equipment catalog is an interesting earlier snapshot of the role of females in the organization. “Den Mothers” and “Lady Scouters” were/are the female versions of Scoutmasters. … Continue reading Scouts…or Stews?
Perry, Dame, & Co, 1915
Just the Thing for Automobiling
1915-era Outfits suitable for women who ventured outdoors in a motorcar. Looks like they would be hot in summer… Continue reading Just the Thing for Automobiling
JC Penney, 1968
Hat, wig, or go natural?
The 1960s certainly show their share of…”interesting” fashion statements, as designers tried toincorporate the decade’s informality and youth orientation into clothes and hair. Some things made the grade. Others, not so much… Continue reading Hat, wig, or go natural?
Sears, 1918
Jewelry Suggestions for 1918
Sears Special Sale Bulletin, 1918: If you’re not in the market for a man's wristwatch, how about a diamond ring for a mere $10? Granted the gold is 14 carat, and the diamond is 1/8 carat — well, almost. Zoom in to read Sears’ remarkably-honest fine-print copy… Continue reading Jewelry Suggestions for 1918
Montgomery Wards, 1948
Dressing for an Easter Parade
You have to admit these are some lovely dresses, eminently suitable for walking up Fifth avenue in the Easter Parade, which is what Judy Garland sang in the movie of that name released the same year as this catalog… Continue reading Dressing for an Easter Parade
Sears, 1954
Signed Originals by Famous American Artists
Famous artists? Midcentury design marked such an explosion in style after the restraint of the Second World War.This 1954 Sears catalog offers a textbook in a single page of…fabrics. Continue reading Signed Originals by Famous American Artists
Siegel-Cooper, 1908
Combs no one would part with
1908 was a time when ladies’ hair was piled high and finding the right “back comb” to add to it was an important choice… Continue reading Combs no one would part with