Would you really “make the kiddies happy” showing up in a “heavily waxed” Santa mask? I think this is just one step away from a scary clown. Continue reading Depression Expression
There’s no better way to sell to the average dreams of the everyday housewife than to show them an idealized version to aspire to. Continue reading There she is, Mrs America
Milady is cleaning in a silk dress and pearls, thanks to a ” Sweet Home Electric Vacuum Cleaner”. Continue reading Swept Her off Her Feet…
Americans, we love our medicines. That sounds strange, but we have always looked to nostrums like these that could cure us of our ills. Continue reading Mother’s Little Helpers
“Heavily Silverplated Flatware”, evidently. Just look at her rapturous gaze! Continue reading What Makes a Woman Swoon?
Let Spear be Your Santa Claus, ca. 1910 Clever Ikea and Container Store storage solutions are nothing new. Here’s a “bachelor chifferobe” from 1912. This single piece of furniture aims to provide the gentleman storage for everything he might need, as well as a writing desk! And “of course, a woman can use it too” … Continue reading A place for everything and everything in it’s place
How rural was America in the 1930s? This rural: so many farmhouses didn’t yet have real plumbing… Continue reading “City Comfort for the Country”
Woven rugs weren’t cheap in the Depression. If you couldn’t afford one, you could get a a “Congoleum” rug for one-fifth of the price… Continue reading When is a Rug not a Rug?
You can be forgiven for not recognizing the main item pictured on this page of the 1947 Montgomery Ward Midsummer catalog. What looks like the spawn of a waffle maker crossed with a flying saucer is actually… Continue reading Electric or Spring-wound, the Life of the Party
I don’t recognize the heroic young couple in this 1939 catalog as real people. But their house must have looked nice, if they bought Pittsburgh paints from the Gebhardt Paint company in Marshfield, Oregon… Continue reading Heroes of the Home