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The Catalog Blog

Cool things from 20th-century American Catalogs

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For Young Debs and Twixteens
Posted on November 9, 2017November 8, 2017

Joseph Horne, 1956
For Young Debs and Twixteens

Twixteen: a nice portmanteau which has utterly vanished from everyday language. In both photos and the illustrations, these are charming mid-century debs and twixteens, seemingly straight out of black and white television sitcoms… Continue reading For Young Debs and Twixteens

Jewels by the Trainload
Posted on November 6, 2017November 8, 2017

Neiman Marcus, 1992
Jewels by the Trainload

It’s Christmas season, and where does someone find a gift for the person who has everything? Neiman-Marcus, of course! Like this working model train made from 18 carat gold. Continue reading Jewels by the Trainload

Present at the birth of the personal computer revolution
Posted on November 2, 2017November 2, 2017

Tandy Computers, 1978
Present at the birth of the personal computer revolution

From the Tandy Computer Catalog, 1978. Before the Apple Stores, there were Radio Shack Computer Centers. And before that, there was this catalog of computer hardware sold by Tandy… Continue reading Present at the birth of the personal computer revolution

S-l-o-w-l-y a Pale Hand Emerges
Posted on October 30, 2017October 23, 2017

Spencer Gifts, 1959
S-l-o-w-l-y a Pale Hand Emerges

Spencer Gifts! Mainstay of malls. After 70 years, Spencer’s still offers the frivolous and the faddish, whereever shopping malls still draw visitors. God, how I loved Spencer Gifts stores and catalogs when I was a certain age. The Mood Rings! The Day-Glow Posters! The Black Lights… Continue reading S-l-o-w-l-y a Pale Hand Emerges

Yours for only 1067 books of trading stamps
Posted on October 26, 2017October 23, 2017

Top Value Stamps, 1973
Yours for only 1067 books of trading stamps

By the time the 1970s rolled around, trading stamps offered ever-broader ranges of merchandise redeemable if you just acquired enough trading stamps while shopping at your local retailers: glassware…or a clock radio…or a car! Continue reading Yours for only 1067 books of trading stamps

“Quick, Watson, get me the Supreme Diagnomoscope”
Posted on October 23, 2017April 18, 2018

Allied Radio, 1937
“Quick, Watson, get me the Supreme Diagnomoscope”

The Diagnomoscope: what a great name for, well, whatever this gadget is. Sounds like something out of an early science fiction movie. (Looks like it, too, all streamlined curves like a 1930’s automobile hood.) In fact it’s… Continue reading “Quick, Watson, get me the Supreme Diagnomoscope”

Flown clear out of sight
Posted on October 19, 2017October 22, 2017

Monogram Models, 1951
Flown clear out of sight

Kids today play different than they used to. There was a time when boys would be expected to build scale models. Back then every neighborhood seemed to have a local hobby show, a quality scale model plane could be bought for $4.95, and you could ask your Father to help … Continue reading Flown clear out of sight

Every Boy Wants Whoopee Pants!
Posted on October 16, 2017October 22, 2017

Sears, 1931
Every Boy Wants Whoopee Pants!

Every Boy Wants “Whoopee” Pants, the headline says. But do they really? Did they, in 1931? According to Sears it was the latest fad, promising swagger! swank! color! style! Continue reading Every Boy Wants Whoopee Pants!

What the Well-Dressed WAC will Wear…
Posted on October 9, 2017October 22, 2017

Army Catalog, 1943
What the Well-Dressed WAC will Wear…

1943. World War II. Suddenly there are females now serving the war effort – the Women’s Army Corps, or “WACs”. This Quartermasters’ catalog devotes page after page to official regulation supplies for the new female Army personnel… Continue reading What the Well-Dressed WAC will Wear…

Into the Pit!
Posted on October 5, 2017October 22, 2017

HES Software, 1984
Into the Pit!

Is there an irony in using a printed catalog to promote computer games? From the 21st-century viewpoint, certainly yes. In 1984 Human Engineeered Software climbed to a peak from which there was nowhere to go but down…. Continue reading Into the Pit!

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We're celebrating all the abundance and excitement found in vintage 20th century American catalogs: the exotic, the fashionable, the surprising, the latest, the coolest, the cheapest, the oddest, the choices.

Not just Sears and Montgomery Wards, You could buy anything from a catalog in the 20th century: from a box of raisins to a house, from a computer to a car, from a billy club to an inflatable brassiere. The old-time printed catalogues which arrived in the mailbox showed the 20th-century American Consumer just how to consume.

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