Every Boy Wants “Whoopee” Pants, the headline says. But do they really? Did they, in 1931? According to Sears it was the latest fad, promising swagger! swank! color! style! Continue reading Every Boy Wants Whoopee Pants!
1943. World War II. Suddenly there are females now serving the war effort – the Women’s Army Corps, or “WACs”. This Quartermasters’ catalog devotes page after page to official regulation supplies for the new female Army personnel… Continue reading What the Well-Dressed WAC will Wear…
Is there an irony in using a printed catalog to promote computer games? From the 21st-century viewpoint, certainly yes. In 1984 Human Engineeered Software climbed to a peak from which there was nowhere to go but down…. Continue reading Into the Pit!
Long before Avon, before Mary Kay, before Tupperware, before Herbalife, before a hundred other companies, there were multi-level marketing pioneers like Lee Manufacturing… Continue reading The roots of Multi Level Marketing
Was it hats that Sears was selling, or the American Dream? This catalog illustration portrays postwar manhood so idyllically that it’s hypnotic and a little spooky… Continue reading The Stepford Husbands
In the 1950s, 60s, and even 70s, lots of men (invariably men) were encouraged to hone their hobbyist “Do It Yourself” skills. Heathkits were the pinnacle of DIY in electronics – everything from test equipment, oscilloscopes, an early analog computer (in the 1950s!)…and television sets. Continue reading Building your own TV…”Not as outrageously impractical as you might suspect”
Butler Brothers General Wholesale Catalog, 1935, Supplier of items for your general store. This page intrigues me because of none of the things pictured exist any more, either specifically or generally… Continue reading Four Things that Don’t Exist Any More
From the pre-computer, pre word-processing days of 1961, this budget-priced portable typewriter was specifically for students or “adults just learning to type.” Continue reading Not Yet a Laptop
For the budding scientist, 6 feet of chemistry experiments! This 1964 set encourages experiments in Electro-Chemistry, Qualitative and Quantitative Analysis, Metallurgy and Chromatography. Oh boy, what fun! Continue reading Better Living through Chemistry
Meyer-Blanke Farm Dairy Supply Catalog, 1930: “Everything but the Cow” – what a great slogan! Both memorable and accurate, based on this 1929/1930 catalog. Continue reading “Everything but the Cow”