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The Catalog Blog

Cool things from 20th-century American Catalogs

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A long time ago in a catalog far far away…
Posted on December 14, 2017December 13, 2017

Sears Christmas Wishbook, 1983
A long time ago in a catalog far far away…

For forty years there’s been a Star Wars movie that’s either just been released or about to be released. So it is this year, and so it was at Christmas 1983 when “Return of the Jedi” was still in theaters…. Continue reading A long time ago in a catalog far far away…

Where have “baby sleighs” gone?
Posted on December 11, 2017December 10, 2017

Helmers Mfg Company, 1920
Where have “baby sleighs” gone?

What to my wondering eyes should appear? It’s a baby sleigh! No tiny reindeer involved – these are to be pushed by an adult when taking the Dear Little One on an outing in the cold wintertime. This could be useful even a hundred years later — assuming you have the climate for it. Continue reading Where have “baby sleighs” gone?

Barbie’s World
Posted on December 7, 2017December 6, 2017

Sears Christmas Wishbook, 1983
Barbie’s World

Sears Wishbook 1983: See Barbie. See Ken. See Barbie’s Western Star Traveller RV. Drive, Barbie Drive. Drive to your Barbie McDonalds. Welcome to Barbie’s world. Continue reading Barbie’s World

A New Kind of Christmas Tree
Posted on December 4, 2017December 3, 2017

Sears Christmas Wishbook, 1958
A New Kind of Christmas Tree

Definition of a fad: you’re lookin’ at it. A Nylon Christmas Tree. “Thousands” of families made or bought them for a little while in the late 1950s. Continue reading A New Kind of Christmas Tree

Here come Santa Clauses…from Sears
Posted on November 30, 2017November 26, 2017

Sears Wishbook, 1983
Here come Santa Clauses…from Sears

Sears Wishbook 1983: Who knew – Santa comes in different versions! Leave it to Sears to include a thoughtful comparison chart which lets you determine which jolly old Elf you can afford… Continue reading Here come Santa Clauses…from Sears

Closer to Victoria than Victoria’s Secret
Posted on November 27, 2017November 26, 2017

Montgomery Wards, 1915
Closer to Victoria than Victoria’s Secret

Sexy Montgomery Ward, 1915 style: The first page of five showing off women’s “Union Suits” that would keep Her warm during the cold winter months. It reveals more about the female shape than was usually seen in public. Continue reading Closer to Victoria than Victoria’s Secret

The hot new Christmas Gift for 1958: Velcro!
Posted on November 23, 2017November 23, 2017

Sears Christmas Wishbook, 1958
The hot new Christmas Gift for 1958: Velcro!

In 1958, Velcro was brand-new, space-age technology imported from England. The ideal place to use it? Down the front of a man's jacket! At least that's what Sears did for Christmas. Continue reading The hot new Christmas Gift for 1958: Velcro!

How to Be Alone and Like It
Posted on November 20, 2017November 19, 2017

Meredith's of Evanston, 1959
How to Be Alone and Like It

For many people, the holidays are a lonely time. Separated from family, isolated from friends. What better way to deal with the holiday blues…than a good game of solitaire! Continue reading How to Be Alone and Like It

Give your kid a gun for Christmas
Posted on November 16, 2017November 15, 2017

Sears Wishbook, 1958
Give your kid a gun for Christmas

We’re talking about a toy gun, to be sure. But compared to our current world, where guns and what to do with them have become a flashpoint of fevered opinions and arguments, it’s breathtaking to behold how different things were 60 years ago. Continue reading Give your kid a gun for Christmas

Introducing the Home Theater
Posted on November 13, 2017March 28, 2018

Montgomery Wards, 1948
Introducing the Home Theater

This Montgomery Wards electronics catalog from 1948 assembles the vital components of a rudimentary home theater system. Just how rudimentary? Continue reading Introducing the Home Theater

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We're celebrating all the abundance and excitement found in vintage 20th century American catalogs: the exotic, the fashionable, the surprising, the latest, the coolest, the cheapest, the oddest, the choices.

Not just Sears and Montgomery Wards, You could buy anything from a catalog in the 20th century: from a box of raisins to a house, from a computer to a car, from a billy club to an inflatable brassiere. The old-time printed catalogues which arrived in the mailbox showed the 20th-century American Consumer just how to consume.

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