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The Catalog Blog

Cool things from 20th-century American Catalogs

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Ingvar Kamprad, 1926-2018
Posted on January 29, 2018January 28, 2018

IKEA , 1985
Ingvar Kamprad, 1926-2018

Ingvar Kamprad, 1926-2018 The founder of Ikea has died. Sweden’s Ingvar Kamprad was 91. His plain appearance and message of comfortably-lived simplicity belied a seriously complicated person, which is probably to be expected from someone who could create, grow, and manage a company the size of Ikea. He invented it, while the rest of us … Continue reading Ingvar Kamprad, 1926-2018

“Who knocked the 'L' out of Kliegl?”
Posted on January 25, 2018January 28, 2018

Kliegl Lighting Catalog, 1926
“Who knocked the 'L' out of Kliegl?”

The company that made them has been out of business now for more than 2 decades, but within the film industry and some theatrical circles, the term “Klieg Light” is still familiar jargon. Klieg(l) lights were (are) the powerfully bright spotlights and floodlights used for film studio work and stage productions… Continue reading “Who knocked the 'L' out of Kliegl?”

High Style and High Heat
Posted on January 22, 2018January 21, 2018

Sears Stoves, 1903
High Style and High Heat

Ever wonder where the Coyote bought his ACME products? Possibly from Sears. An “Acme Ventiduct” certainly sounds like a product he would order to catch the Roadrunner… Continue reading High Style and High Heat

Live Better Electrically
Posted on January 18, 2018

Charles Williams Stores, 1925
Live Better Electrically

In 1925 the Charles Williams Stores could put everything that plugged into an electrical outlet onto a single page of their annual catalog – one page out of 538. That’s all they needed. Continue reading Live Better Electrically

Depression? What Depression?
Posted on January 15, 2018January 16, 2018

Sears, 1934
Depression? What Depression?

1934 might be the middle of America’s Great Depression, but pages of this Sears catalog were doing their best to cheer up the reader. The exuberant riot of colors and patterns on this page would lift anybody’s spirits…. Continue reading Depression? What Depression?

When 8 tracks were better than 1
Posted on January 11, 2018March 28, 2018

Allied Radio Shack, 1971
When 8 tracks were better than 1

Now they’re basically a punch line among failed music formats, but in 1971 8 track tapes were a seriously groovy audio source. Most people bought prerecorded music, but your cold roll your own thanks to home recording decks… Continue reading When 8 tracks were better than 1

Start The New Year In The Pink
Posted on January 8, 2018March 26, 2018

Montgomery Ward, 1958
Start The New Year In The Pink

In 1958, Ward’s introduced new washers and dryers in that most mid-century of colors – pink. Their new washers are “so truly automatic that you’ll spend only 5 minutes of your own time to wash and dry a full 8 lb family load”…
Continue reading Start The New Year In The Pink

“…just settled down for a long winter’s nap”
Posted on December 25, 2017December 25, 2017

Perry, Dame, & Co Fall & Winter, 1916
“…just settled down for a long winter’s nap”

“We do not handle anything but wearing apparel for Women, Misses, and Children, and on this account we think we are better equipped than any other Mail Order House we know of to furnish you with clothing best suited to your individual needs.” That includes winter pajamas. Continue reading “…just settled down for a long winter’s nap”

Christmas Toys for Girls, and Boys
Posted on December 21, 2017December 20, 2017

Sears Christmas Catalog, 1937
Christmas Toys for Girls, and Boys

Just look at this early Sears Christmas Wish Book from 1937, and note how clear is the dividing line between the sexes. Children were given unmistakeable guidance about their roles in life… Continue reading Christmas Toys for Girls, and Boys

Platinum, Diamonds, and Ermine for Christmas
Posted on December 18, 2017December 19, 2017

Neiman-Marcus, 1961
Platinum, Diamonds, and Ermine for Christmas

This 1961 Christmas catalog from Neiman Marcus, the Texas based luxury department store didn't have His and Hers gifts or a Cessna airplane like the previous year's edition. But it did have luxury in abundance… Continue reading Platinum, Diamonds, and Ermine for Christmas

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We're celebrating all the abundance and excitement found in vintage 20th century American catalogs: the exotic, the fashionable, the surprising, the latest, the coolest, the cheapest, the oddest, the choices.

Not just Sears and Montgomery Wards, You could buy anything from a catalog in the 20th century: from a box of raisins to a house, from a computer to a car, from a billy club to an inflatable brassiere. The old-time printed catalogues which arrived in the mailbox showed the 20th-century American Consumer just how to consume.

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