Regalia Manufacturing, Fair Supplies, ca. 1931. Somehow, I don’t think the county fair is quite what it used to be. Too bad. The Regalia company put out an impressive, slightly oversized catalog with dozens of ways to promote your fair – posters, pennants, roadside signs, license plate toppers, and the delightful spare-tire cover pictured here… Continue reading Meet Me at the Fair…
Radio Shack Computer Catalog, 1980. Oh sure, your iPhone or Galaxy is about a million times faster, and stores a several gazillion times more stuff, and has color displays and cameras and wireless connectivity and more apps installed than you can even remember , but you gotta start somewhere. And basically it started with this… Continue reading The Original Pocketable Computer
This woman seems to be in touch with an alien spacecraft from the 1950s, unless… Continue reading Mars Needs Women?
You could buy ANYTHING from an American catalog in the 20th century, up to and including your own two-story home for $700. Shipped right to you. Complete – Lumber, hardware, paint, heater and plumbing. Some assembly required. Continue reading House Built…by the House Wreckers
Styles come and styles go, and this bit of male fashion can stay gone. It’s hard to know what’s dated the worst: the embroidered-front knit shirt or the tight fringed denim shorts… Continue reading Shirts and Shorts for Contemporary Guys of 1980
Montgomery Ward Groceries and Bargains for November 1909 – Click to see all the goods you would be getting in closeup: rice, peas, coffee, sugar, syrup, raisins, tea, corn, spices, even soap, and, ummm, 10 pounds of prunes… Continue reading 125 Pounds of Provisions for $9.20
LaSalle Auto Brochure, 1939 “Gee, our old LaSalle ran great!” warbled Archie Bunker in the theme song of the “All in the Family” TV show. As well it should have – it was built by Cadillac as a slightly-more-affordable car series. MSRP in 1939: $1800. Value today: $38,000 – $83,000 (And just to make me … Continue reading Cadillac, Jr.
IKEA Catalog, 1990-91 Then a POEM, now a POANG. IKEA has been supplying simple , stylishly contemporary furniture for over 70 years, and their catalogs are almost as important as their showrooms. Can you call something “Danish Modern” if the company is Swedish? In 1991, IKEA only had five locations in America, and most people … Continue reading The Same, Only Different: IKEA 1991
It's 1939. Buy 100 baby chicks for $7.50; sell the eggs or the grown hens, and help your farm earn extra income! Continue reading Because We Need the Eggs
Step back 130+ years ago and catalogs were just becoming a widespread business tool (and not quite yet a household staple). Here’s one of the really early ones… Continue reading First Steps