Right after Christmas we get white sales and appliance sales. In 1958, Ward’s introduced new washers and dryers in that most mid-century of colors – pink. The back cover of this oversize winter catalog has been badly worn over 60 years, but their pink laundry appliances are so delightfully space-age that they we worth visiting.
Surprisingly, Wards sells not their style, but features their functionality, leading off with the observation that these washers are “so truly automatic that you’ll spend only 5 minutes of your own time to wash and dry a full 8 lb family load.” That this was considered quite a claim 60 years ago shows just how much even simple home tasks can change over time. Today? Of course laundry takes only 5 minutes of your time. Drop the clothes in – push the button – was there ever more to it than that? (Now there are washers with built-in dryers, allowing us to cut that 5 minutes in half.) But in 1957, many families (my grandmother was one) still relied on wringer washers which required serious time and manual labor to get clothes clean.
So 5 minutes – push buttons and dials – THAT’s modern space age Jetson-style convenience for you. Pink colors are a bonus. Pink for the washer – hopefully not the clothes getting cleaned inside.