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Sunken Treasure…Found by J. Peterman

“The things you see here lay at the bottom of the South China Sea for 235 years.” The J. Peterman Company catalogs were as unusual as the products… Continue reading Sunken Treasure…Found by J. Peterman


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“The radio sounds lovely, but keep your eye on the wheel.”

In 1932 it looks like tuning a radio could have have caused seriously distracted driving, if this Western Auto catalog illustration is anything to go by…. Continue reading “The radio sounds lovely, but keep your eye on the wheel.”


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The Phonograph with a Soul: Many Words about Music

“Edison and Music” Diamond Disc catalog, 1920 – Thomas Edison invented recorded music in 1878 to instant acclaim. It's funny, selling a product whose end result is music with nothing but words. But Edison's writers gave it their best shot… Continue reading The Phonograph with a Soul: Many Words about Music


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The Beauty of Selling

Spors Book of Bargains, 1939: They didn’t call it the Great Depression for nothing. You leaf through a catalog like this one and you can feel the hunger and the desperation that the Spors Company promised to address… Continue reading The Beauty of Selling


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Canada’s Most Talked About Gift Shop

Oh, the Deco! You would expect a place that sells fine china to do so with taste and grace, and this catalog certainly climbs to the heights of the 1930s styles.  Royal Doulton, Wedgwood and the like were names to draw visitors to Hamilton, Ontario from the 1890s until 1985. Continue reading Canada’s Most Talked About Gift Shop