J. Peterman Company “Spoils and Booty”, 1991
The J. Peterman Company began by selling unique, slightly exotic clothing and soon branched out to even more exotic gifts and products. This antique china from China was first product in the first of J. Peterman's “Booty Spoils and Plunder” catalogs.
Their catalogs were as unusual as the products inside. One never knew what was going to be on the page or the next edition. They were printed in an unusual size. There were never any product photographs – just artistically-rendered watercolor images, which added an enhanced magic to the products. The most realistic photographs, in contrast, would have diminished them and brought them down to earth.
And then there's that copy. Peterman was a storyteller gifted with copyrighting magic. An accumulation of telling details, a distinct turn of phrase – these reeled you in. “These things you see here lay at the bottom of the South China Sea for 235 years.” “Christie's auction, in Amsterdam, was expected to bring in $8 million; it brought in $15.3 million instead, nearly twice the top estimate of experts.”
It makes a $3,500 milk bowl seem…well, if not a bargain, at least a wise investment. Zoom in to read all about it.