When you think of hip clothing styles, I doubt J.C. Penney is top of mind or anywhere close. But here we are in 1969 and Penneys has snagged Mary Quant, one of the top fashion designers of Swinging Britain, to come up with a clothing line. They like her designs so much they put them on the front cover of the fall ’69 catalog, worn by semi-groovy young Americans crushed together in a mysterious cluster that suggests they’re waiting to get into the back door of hip night spot.
Or perhaps it’s the latest dance step. Your call.
In any case, they are wearing skirts and trousers and sweaters and hip-length waiscoats designed by Mary bloody Quant, who pretty much invented the miniskirt among other 1960s fashion milestones. Dame Mary Quant, as of 2015. For Penneys she pulled off a unisex look of mix and match elements she called the “Buster Group”. And although it’s trimmed in fur (fortunately fake) and contains enough polyester for a small shag carpet — somehow, this once, Penneys fashion looked, in fact, pretty groovy.