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Mars Needs Women?

This woman seems to be in touch with an alien spacecraft from the 1950s, unless… Continue reading Mars Needs Women?


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House Built…by the House Wreckers

You could buy ANYTHING from an American catalog in the 20th century, up to and including your own two-story home for $700. Shipped right to you. Complete – Lumber, hardware, paint, heater and plumbing. Some assembly required. Continue reading House Built…by the House Wreckers


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Shirts and Shorts for Contemporary Guys of 1980

Styles come and styles go, and this bit of male fashion can stay gone. It’s hard to know what’s dated the worst: the embroidered-front knit shirt or the tight fringed denim shorts… Continue reading Shirts and Shorts for Contemporary Guys of 1980


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125 Pounds of Provisions for $9.20

Montgomery Ward Groceries and Bargains for November 1909  – Click to see all the goods you would be getting in closeup: rice, peas, coffee, sugar, syrup, raisins, tea, corn, spices, even soap, and, ummm, 10 pounds of prunes… Continue reading 125 Pounds of Provisions for $9.20


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Cadillac, Jr.

LaSalle Auto Brochure, 1939 “Gee, our old LaSalle ran great!” warbled Archie Bunker in the theme song of the “All in the Family” TV show. As well it should have – it was built by Cadillac as a slightly-more-affordable car series.  MSRP in 1939: $1800. Value today: $38,000 – $83,000 (And just to make me … Continue reading Cadillac, Jr.


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The Same, Only Different: IKEA 1991

IKEA Catalog, 1990-91 Then a POEM, now a POANG. IKEA has been supplying simple , stylishly contemporary furniture for over 70 years, and their catalogs are almost as important as their showrooms. Can you call something “Danish Modern” if the company is Swedish? In 1991, IKEA only had five locations in America, and most people … Continue reading The Same, Only Different: IKEA 1991


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Because We Need the Eggs

It's 1939. Buy 100 baby chicks for $7.50; sell the eggs or the grown hens, and help your farm earn extra income! Continue reading Because We Need the Eggs


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First Steps

Step back 130+ years ago and catalogs were just becoming a widespread business tool (and not quite yet a household staple). Here’s one of the really early ones… Continue reading First Steps


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The Hammacher Schlemmer Chest Handle

Hammacher Schlemmer proudly points out they’ve been around since 1848, started printing catalogs in 1881, and are still going strong with them. But you won’t find this item in their current catalogs. Continue reading The Hammacher Schlemmer Chest Handle


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Blinding Bicentennial Bedspreads

1976 and everything was patriotic – even corduroy bedspreads. If the flag colors aren’t your “thing,” then try those ubiquitous 1970s colors, Harvest Gold and Avocado Green… Continue reading Blinding Bicentennial Bedspreads