If you ever wondered just how rural and plain America still was at the tail end of the Great Depression, Page 39 of this 1939 summer sale catalog will give you a clue. Ward’s would ship you — ship you! — 100 live baby chicks for less than 8 cents per chick. If that was too expensive you could , as the copy noted, buy the chicks on time payments, and “in three months, under average conditions, you should be selling enough broilers to more than cover the payments.”
We're celebrating all the abundance and excitement found in vintage 20th century American catalogs: the exotic, the fashionable, the surprising, the latest, the coolest, the cheapest, the oddest, the choices.
Not just Sears and Montgomery Wards, You could buy anything from a catalog in the 20th century: from a box of raisins to a house, from a computer to a car, from a billy club to an inflatable brassiere. The old-time printed catalogues which arrived in the mailbox showed the 20th-century American Consumer just how to consume.