“Gee, our old LaSalle ran great!” warbled Archie Bunker in the theme song of the “All in the Family” TV show. As well it should have – it was built by Cadillac as a slightly-more-affordable car series. MSRP in 1939: $1800. Value today: $38,000 – $83,000 (And just to make me feel really old, All in the Family itself is now older than the LaSalle autos Archie Bunker was waxing nostalgic about!)
This 20-page catalog/brochure showed off all five 1939 models and their impressive technology and design, illustrated profusely in a 2-color streamline style. Even the people are streamlined, right down to a fedora that stays attached while riding in a convertible. And that back seat looks like it would not only fit four, but probably hides a small kitchenette and bunk bed in the armrests next to the ashtrays. Click to zoom in to details.