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The Catalog Blog

Cool things from 20th-century American Catalogs

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Serious Luggage for Serious Travelers
Posted on May 24, 2018

Lilley Luggage, 1931
Serious Luggage for Serious Travelers

Lilley Luggage, 1931 In a day when travel is quick and airlines discourage us from checking bags with us, it takes a real mental effort to consider travel preparation from long ago. When crossing the country or the ocean took days or weeks by train or by boat, you really had to take packing seriously … Continue reading Serious Luggage for Serious Travelers

One of their Greatest Fans
Posted on May 18, 2018

Emerson Electric, 1946
One of their Greatest Fans

Emerson Electric Fans, 1946 Summer’s around the corner, and in parts of the country temperature records are already being set. Of course, we can manage, thanks to thermostatically-controlled air conditioning in every building and car. But Air Conditioning, especially in homes, wasn’t a major product until well after World War II. For the first half … Continue reading One of their Greatest Fans

When Camera Meant Kodak
Posted on May 14, 2018

Sears, 1931
When Camera Meant Kodak

Once upon a time, and for a very long period of time, you could use the word “Kodak” as either a noun or a verb and folks knew exactly what you meant. That’s how ubiquitous the brand was in the days of analog, film-based photography… Continue reading When Camera Meant Kodak

We’ll have a Barrel of Fun
Posted on May 10, 2018May 10, 2018

JC Penney, 1968
We’ll have a Barrel of Fun

It’s a total mystery why barrels suddenly became a decorating trend in the late 1960s and early 1970s. But JC Penney was on top of it when they pictured this room… Continue reading We’ll have a Barrel of Fun

Fisher-Price Females and Lego Lads
Posted on May 7, 2018May 7, 2018

J C Penney, 1968
Fisher-Price Females and Lego Lads

We’re dipping once more into the 1968 JC Penney catalog, this time to see what the groovy kids were wearing in the late 1960s. Dennis the Menace here seems to be dressed in Lego colors… Continue reading Fisher-Price Females and Lego Lads

“The latest look in masculine elegance”
Posted on May 3, 2018

JC Penney, 1968
“The latest look in masculine elegance”

We’ve looked at ladies fashion from Penney’s in 1968 — Now here are the men. Can you say “Groovy, Baby”? Continue reading “The latest look in masculine elegance”

Hat, wig, or go natural?
Posted on April 30, 2018April 30, 2018

JC Penney, 1968
Hat, wig, or go natural?

The 1960s certainly show their share of…”interesting” fashion statements, as designers tried toincorporate the decade’s informality and youth orientation into clothes and hair. Some things made the grade. Others, not so much… Continue reading Hat, wig, or go natural?

Middle age spreads with Ranch style dressings
Posted on April 26, 2018April 26, 2018

Garlinghouse Homes, 1949
Middle age spreads with Ranch style dressings

These house plans pictured scream postwar suburbia – late ’40s / early 1950s. “Suburban living will be at its finest” they promise – sprawling ranch homes. But look closely… Continue reading Middle age spreads with Ranch style dressings

Everything new is old again.
Posted on April 23, 2018April 23, 2018

Rejuvenation, 2003
Everything new is old again.

By 2003, catalogs have been around long enough so that they now carry items inspired by catalogs from decades earlier. So here’s a 21st century catalog selling 20th century products. Continue reading Everything new is old again.

Furniture that Plays Music
Posted on April 19, 2018April 18, 2018

Allied Radio, 1937
Furniture that Plays Music

Today, the trend is to hide our complex media electronics away. Build the TV set into the wall. Hide the electronics in a closet. In 1937, though, people were proud of their investment in technology, and didn’t hide it…. Continue reading Furniture that Plays Music

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We're celebrating all the abundance and excitement found in vintage 20th century American catalogs: the exotic, the fashionable, the surprising, the latest, the coolest, the cheapest, the oddest, the choices.

Not just Sears and Montgomery Wards, You could buy anything from a catalog in the 20th century: from a box of raisins to a house, from a computer to a car, from a billy club to an inflatable brassiere. The old-time printed catalogues which arrived in the mailbox showed the 20th-century American Consumer just how to consume.

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