We’re dipping once more into the 1968 JC Penney catalog, this time to see what the groovy kids were wearing in the late 1960s. Apparently it was a time for crazy-bold solid colors, like you would find on plastic kid’s toys or an Any Warhol painting.
Dennis the Menace here seems to be dressed in Lego hues. The young men were evidently wearing turtlenecks as well, just like their fathers. The page skews five to one in favor of turtlenecks vs collars.
The girls are a touch more earth-toned….with a bit of of flower (power) femininity on the side. There’s a wider range of styles on the girls’ page, as though designers tried to give them options as to just how liberated they wanted to be. (But always and only skirts! no trousers!) Matching outfits for sisters seem to be a trend as well – and one which continued up to adult outfits, as we’ll see in a future post.