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“The radio sounds lovely, but keep your eye on the wheel.”

In 1932 it looks like tuning a radio could have have caused seriously distracted driving, if this Western Auto catalog illustration is anything to go by…. Continue reading “The radio sounds lovely, but keep your eye on the wheel.”


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The Handsomest, Safest, Strongest Single Hammer Gun Made in America

With a headline that definitive, how much more copy do you really need? Evidently quite a lot, because this page is devoted entirely to selling you the many features and benefits of this made-for-Sears shotgun… Continue reading The Handsomest, Safest, Strongest Single Hammer Gun Made in America


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Meet Me at the Fair…

Regalia Manufacturing, Fair Supplies, ca. 1931. Somehow, I don’t think the county fair is quite what it used to be. Too bad. The Regalia company put out an impressive, slightly oversized catalog with dozens of ways to promote your fair – posters, pennants, roadside signs, license plate toppers, and the delightful spare-tire cover pictured here… Continue reading Meet Me at the Fair…


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Shirts and Shorts for Contemporary Guys of 1980

Styles come and styles go, and this bit of male fashion can stay gone. It’s hard to know what’s dated the worst: the embroidered-front knit shirt or the tight fringed denim shorts… Continue reading Shirts and Shorts for Contemporary Guys of 1980


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12,000 miles for $6.66

Pep Boys Catalog, 1920s / A tire with a guarantee of 12,000 miles for a bargain price of under $7! Continue reading 12,000 miles for $6.66