In 1958, Velcro was brand-new, space-age technology imported from England. The ideal place to use it? Down the front of a man's jacket! At least that's what Sears did for Christmas. Continue reading The hot new Christmas Gift for 1958: Velcro!
Kids today play different than they used to. There was a time when boys would be expected to build scale models. Back then every neighborhood seemed to have a local hobby show, a quality scale model plane could be bought for $4.95, and you could ask your Father to help … Continue reading Flown clear out of sight
1943. World War II. Suddenly there are females now serving the war effort – the Women’s Army Corps, or “WACs”. This Quartermasters’ catalog devotes page after page to official regulation supplies for the new female Army personnel… Continue reading What the Well-Dressed WAC will Wear…
S&H Green Stamps “Ideabook” 1975: What exactly is going on here? What this man staring at? And what does this have to do with lawn products? You'll need to click to see the entire catalog page… Continue reading Lawn Items…and what to use with them
The Brown Fence and Wire Company, 1941: This page is eye-catching as much for the date as for the subject matter. It’s early 1941 and this moment, over half of American farms still didn’t have electricity…. Continue reading This Black Leather Team Harness will handle any farm job
During WWII, growing vegetables was not only patriotic – in a country still pulling out of the Great Depression, it was economical. Those packet of asparagus seeds were 5 cents each, and beans just 10 cents. Continue reading Vegetables – Vitamins – Victory!
In 1932 it looks like tuning a radio could have have caused seriously distracted driving, if this Western Auto catalog illustration is anything to go by…. Continue reading “The radio sounds lovely, but keep your eye on the wheel.”
With a headline that definitive, how much more copy do you really need? Evidently quite a lot, because this page is devoted entirely to selling you the many features and benefits of this made-for-Sears shotgun… Continue reading The Handsomest, Safest, Strongest Single Hammer Gun Made in America
Regalia Manufacturing, Fair Supplies, ca. 1931. Somehow, I don’t think the county fair is quite what it used to be. Too bad. The Regalia company put out an impressive, slightly oversized catalog with dozens of ways to promote your fair – posters, pennants, roadside signs, license plate toppers, and the delightful spare-tire cover pictured here… Continue reading Meet Me at the Fair…
Styles come and styles go, and this bit of male fashion can stay gone. It’s hard to know what’s dated the worst: the embroidered-front knit shirt or the tight fringed denim shorts… Continue reading Shirts and Shorts for Contemporary Guys of 1980