Oldsmobile Eight sales catalog, 1936 Auto catalogs have always been sensuous sales tools, managing to make even the smallest utilitarian cars look luxurious. These days it’s done with extreme photography and computer-enhanced imagery. In 1936 it was done through the most elegant of Art-Deco artwork. Just look at that illustration, and never mind the car … Continue reading Streamline Moderne, in home and car
Why double-decked buses have thrived in England to this day but never met much success in America, is a mystery to the author. Double-deck buses are just so…cool and entertaining… Continue reading Where are the double-decker buses of yesteryear?
What to my wondering eyes should appear? It’s a baby sleigh! No tiny reindeer involved – these are to be pushed by an adult when taking the Dear Little One on an outing in the cold wintertime. This could be useful even a hundred years later — assuming you have the climate for it. Continue reading Where have “baby sleighs” gone?
In 1958, Velcro was brand-new, space-age technology imported from England. The ideal place to use it? Down the front of a man's jacket! At least that's what Sears did for Christmas. Continue reading The hot new Christmas Gift for 1958: Velcro!
Kids today play different than they used to. There was a time when boys would be expected to build scale models. Back then every neighborhood seemed to have a local hobby show, a quality scale model plane could be bought for $4.95, and you could ask your Father to help … Continue reading Flown clear out of sight
1943. World War II. Suddenly there are females now serving the war effort – the Women’s Army Corps, or “WACs”. This Quartermasters’ catalog devotes page after page to official regulation supplies for the new female Army personnel… Continue reading What the Well-Dressed WAC will Wear…
S&H Green Stamps “Ideabook” 1975: What exactly is going on here? What this man staring at? And what does this have to do with lawn products? You'll need to click to see the entire catalog page… Continue reading Lawn Items…and what to use with them
The Brown Fence and Wire Company, 1941: This page is eye-catching as much for the date as for the subject matter. It’s early 1941 and this moment, over half of American farms still didn’t have electricity…. Continue reading This Black Leather Team Harness will handle any farm job
During WWII, growing vegetables was not only patriotic – in a country still pulling out of the Great Depression, it was economical. Those packet of asparagus seeds were 5 cents each, and beans just 10 cents. Continue reading Vegetables – Vitamins – Victory!
In 1932 it looks like tuning a radio could have have caused seriously distracted driving, if this Western Auto catalog illustration is anything to go by…. Continue reading “The radio sounds lovely, but keep your eye on the wheel.”