Let Spear be Your Santa Claus, ca. 1910 Clever Ikea and Container Store storage solutions are nothing new. Here’s a “bachelor chifferobe” from 1912. This single piece of furniture aims to provide the gentleman storage for everything he might need, as well as a writing desk! And “of course, a woman can use it too” … Continue reading A place for everything and everything in it’s place
There’s not much product copy on this page of men’s shirts, but who needs lots of copy when you’ve got words like “Mercerized Silk-atine”? Continue reading “High Luster Mercerized Silk-atine”
The big fashion fad of 1975 had to be the “Mood Ring” that changed color depending on your “mood”… Continue reading Feeling Moody?
Montgomery Ward & Co, 1922 The start of the roaring ’20s’ and swimsuits were still modest – for the men as well as women. Although not quite as fully covering as swimwear from a decade before (arms and legs are starting to show) they still cover more than they reveal. Look at the “hero” outfit … Continue reading “Add to the Summer Joy of Bathing”
We’ve looked at ladies fashion from Penney’s in 1968 — Now here are the men. Can you say “Groovy, Baby”? Continue reading “The latest look in masculine elegance”
Sears Special Sale Bulletin, 1918: If you’re not in the market for a man's wristwatch, how about a diamond ring for a mere $10? Granted the gold is 14 carat, and the diamond is 1/8 carat — well, almost. Zoom in to read Sears’ remarkably-honest fine-print copy… Continue reading Jewelry Suggestions for 1918
In 1958, Velcro was brand-new, space-age technology imported from England. The ideal place to use it? Down the front of a man's jacket! At least that's what Sears did for Christmas. Continue reading The hot new Christmas Gift for 1958: Velcro!
Was it hats that Sears was selling, or the American Dream? This catalog illustration portrays postwar manhood so idyllically that it’s hypnotic and a little spooky… Continue reading The Stepford Husbands
In the 1950s, 60s, and even 70s, lots of men (invariably men) were encouraged to hone their hobbyist “Do It Yourself” skills. Heathkits were the pinnacle of DIY in electronics – everything from test equipment, oscilloscopes, an early analog computer (in the 1950s!)…and television sets. Continue reading Building your own TV…”Not as outrageously impractical as you might suspect”
Watch this space. A collection of Christmas gift timepieces for him or her. $1 a week would buy you the the Bulova Goddess of Time model, and $2 weekly would pay for a Hamilton Pacer, a seriously space-age design… Continue reading Become a Goddess of Time for $35.95