Charles Williams Stores, 1925
There’s not much product copy on this page of men’s shirts, but who needs lots of copy when you’ve got words like “Mercerized Silk-atine”? What is that? So let the pictures tell the story in the kind of colorful, jaunty layout that 1920s catalogs had mastered.
What great artwork! What great shirts, stripes, colors! In the 20’s shirts with separate starched colors were still a thing (look mostly along the left side) but being crowded out by “attached collars.” I dare say you could wear most of those even today. (Maybe not the bow ties, though – those guys look like they belong behind a soda fountain or a butcher counter.)
The women’s fashions were in full 1920s style too. The back cover (which is a bit rough around the edges is dominated but this outfit that looks like it could have been an inspiration for Dianne Keaton in the movie “Annie Hall”, and the fashions are far more casual and colorful than 10 years earlier – even if one of the models is wearing an “Iceland fox choker.” I guess not every retro fashion trend is worth revisiting.