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The Catalog Blog

Cool things from 20th-century American Catalogs

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Category: 1960s

Putt Putt Vroom Vroom
Posted on October 8, 2018October 7, 2018

Montgomery Ward, 1965
Putt Putt Vroom Vroom

What I don’t know about motorcycles could fill volumes. but I know what I like, and I like what I see here… Continue reading Putt Putt Vroom Vroom

“Breaker-Breaker One-Nine”
Posted on August 23, 2018August 22, 2018

Lafayette Radio Electronics, 1968
“Breaker-Breaker One-Nine”

One era’s common knowledge is another era’s “Hunh?” If you’re under 30, what could you tell me about the gadget pictured on the back cover of this catalog? Continue reading “Breaker-Breaker One-Nine”

The World-famous Winchester
Posted on August 9, 2018

Winchester, 1960
The World-famous Winchester

It’s a common situation I’m sure we’ve all found ourselves in at one time or another. You’re ridin’ the range on your trusty horse, when suddenly a grizzly bear rises up behind a rock, all lethal claws and fangs… Continue reading The World-famous Winchester

“Stop Traffic – Go Spring Fashion”
Posted on July 30, 2018July 30, 2018

Fredrick's of Hollywood, 1965
“Stop Traffic – Go Spring Fashion”

It shocked me to learn Fredrick’s of Hollywood was the largest purveyor of lingerie before Victoria’s Secret. It shocked me to look at these pages and see the ancient sexism and tawdry attitudes… Continue reading “Stop Traffic – Go Spring Fashion”

The Sky’s the Limit
Posted on June 14, 2018June 14, 2018

Top Value Stamps, 1969
The Sky’s the Limit

Top Value Stamps, 1969: You might expect to buy a model train made of diamonds from a catalog if the company is Neiman-Marcus, but would you expect to buy a full-size plane from a Top Value trading stamps catalog? Continue reading The Sky’s the Limit

We’ll have a Barrel of Fun
Posted on May 10, 2018May 10, 2018

JC Penney, 1968
We’ll have a Barrel of Fun

It’s a total mystery why barrels suddenly became a decorating trend in the late 1960s and early 1970s. But JC Penney was on top of it when they pictured this room… Continue reading We’ll have a Barrel of Fun

Fisher-Price Females and Lego Lads
Posted on May 7, 2018May 7, 2018

J C Penney, 1968
Fisher-Price Females and Lego Lads

We’re dipping once more into the 1968 JC Penney catalog, this time to see what the groovy kids were wearing in the late 1960s. Dennis the Menace here seems to be dressed in Lego colors… Continue reading Fisher-Price Females and Lego Lads

“The latest look in masculine elegance”
Posted on May 3, 2018

JC Penney, 1968
“The latest look in masculine elegance”

We’ve looked at ladies fashion from Penney’s in 1968 — Now here are the men. Can you say “Groovy, Baby”? Continue reading “The latest look in masculine elegance”

Hat, wig, or go natural?
Posted on April 30, 2018April 30, 2018

JC Penney, 1968
Hat, wig, or go natural?

The 1960s certainly show their share of…”interesting” fashion statements, as designers tried toincorporate the decade’s informality and youth orientation into clothes and hair. Some things made the grade. Others, not so much… Continue reading Hat, wig, or go natural?

A Riot of Roses
Posted on April 5, 2018April 5, 2018

Montgomery Ward, 1961
A Riot of Roses

Garden catalogs are — pardon the pun – a perennial. Wards devoted the first 11 pages of this 1961 garden catalog to no less than 73 varieties of roses… Continue reading A Riot of Roses

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We're celebrating all the abundance and excitement found in vintage 20th century American catalogs: the exotic, the fashionable, the surprising, the latest, the coolest, the cheapest, the oddest, the choices.

Not just Sears and Montgomery Wards, You could buy anything from a catalog in the 20th century: from a box of raisins to a house, from a computer to a car, from a billy club to an inflatable brassiere. The old-time printed catalogues which arrived in the mailbox showed the 20th-century American Consumer just how to consume.

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