Montgomery Ward, 1965
Putt Putt Vroom Vroom
What I don’t know about motorcycles could fill volumes. but I know what I like, and I like what I see here… Continue reading Putt Putt Vroom Vroom
Category: 1960s
Montgomery Ward, 1965
Lafayette Radio Electronics, 1968
“Breaker-Breaker One-Nine”
One era’s common knowledge is another era’s “Hunh?” If you’re under 30, what could you tell me about the gadget pictured on the back cover of this catalog? Continue reading “Breaker-Breaker One-Nine”
Winchester, 1960
The World-famous Winchester
It’s a common situation I’m sure we’ve all found ourselves in at one time or another. You’re ridin’ the range on your trusty horse, when suddenly a grizzly bear rises up behind a rock, all lethal claws and fangs… Continue reading The World-famous Winchester
Fredrick's of Hollywood, 1965
“Stop Traffic – Go Spring Fashion”
It shocked me to learn Fredrick’s of Hollywood was the largest purveyor of lingerie before Victoria’s Secret. It shocked me to look at these pages and see the ancient sexism and tawdry attitudes… Continue reading “Stop Traffic – Go Spring Fashion”
Top Value Stamps, 1969
The Sky’s the Limit
Top Value Stamps, 1969: You might expect to buy a model train made of diamonds from a catalog if the company is Neiman-Marcus, but would you expect to buy a full-size plane from a Top Value trading stamps catalog? Continue reading The Sky’s the Limit
JC Penney, 1968
We’ll have a Barrel of Fun
It’s a total mystery why barrels suddenly became a decorating trend in the late 1960s and early 1970s. But JC Penney was on top of it when they pictured this room… Continue reading We’ll have a Barrel of Fun
J C Penney, 1968
Fisher-Price Females and Lego Lads
We’re dipping once more into the 1968 JC Penney catalog, this time to see what the groovy kids were wearing in the late 1960s. Dennis the Menace here seems to be dressed in Lego colors… Continue reading Fisher-Price Females and Lego Lads
JC Penney, 1968
“The latest look in masculine elegance”
We’ve looked at ladies fashion from Penney’s in 1968 — Now here are the men. Can you say “Groovy, Baby”? Continue reading “The latest look in masculine elegance”
JC Penney, 1968
Hat, wig, or go natural?
The 1960s certainly show their share of…”interesting” fashion statements, as designers tried toincorporate the decade’s informality and youth orientation into clothes and hair. Some things made the grade. Others, not so much… Continue reading Hat, wig, or go natural?
Montgomery Ward, 1961
A Riot of Roses
Garden catalogs are — pardon the pun – a perennial. Wards devoted the first 11 pages of this 1961 garden catalog to no less than 73 varieties of roses… Continue reading A Riot of Roses