A once-essential item from a vanished time. From the pre-computer, pre word-processing days, this budget-priced portable typewriter was specifically for students or “adults just learning to type.” Typing adults being not terribly common in 1961, Sears pointed out that “the youngster who learns to type early benefits throughout his school career. His spelling, punctuation, clearness of thought are helped remarkably by typing.”
Notice the exclusive use of the male pronoun, even though far more typists in 1961 were women. Notice too that it’s “light in weight” at just 13 pounds. Click to zoom in for all the details.
$40 was cheap in 1961, as the headline proudly pointed out. The Smith-Corona at the bottom of the page was on sale at $85, and elsewhere in this winter sale catalog Sears featured a page of reconditioned office typewriters, built like tanks (and resembling them a bit, too) priced near $100, plus one fancy new portable electric model for $129. “Electric” typewriters– what will they think of next? A typewriter that erases? Corrects your spelling? Science fiction!