Women were certainly thinner then.
Despite her waist, this was primarily a grocery flyer with plenty of food bargains to be found inside the 64-pages. More about these in a future post.
Click the image at right to see the whole page. Double click to zoom in. You may drag the image around as well. Notice how much copy there was! It took a lot of wrods to convince you to buy, if all you had was one picture to go with it.