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There’s not much product copy on this page of men’s shirts, but who needs lots of copy when you’ve got words like “Mercerized Silk-atine”? Continue reading “High Luster Mercerized Silk-atine”
I had a train set as a boy, which mostly just went round and round once you snapped the track together. It needed considerable imagination and lying flat on the floor with your eyes as close to the tracks as possible to bring it to life…. Continue reading “Ives Toys make Happy Boys”
It shocked me to learn Fredrick’s of Hollywood was the largest purveyor of lingerie before Victoria’s Secret. It shocked me to look at these pages and see the ancient sexism and tawdry attitudes… Continue reading “Stop Traffic – Go Spring Fashion”
“Take pictures and see them completely finished in only 1 minute – if it isn’t just the way you want, shoot another one immediately.” Continue reading The Miracle of Photos in a Minute
A few years back there was a reporter who noticed that virtually every gadget pictured in a Radio Shack newspaper ad from 1991 could now be replaced by iPhone apps. With these two pages from a 1981 S&H Green Stamps catalog, we’re almost in the same place… Continue reading Ancient History…from 1981
The big fashion fad of 1975 had to be the “Mood Ring” that changed color depending on your “mood”… Continue reading Feeling Moody?
Montgomery Ward, Summer 1976 Your homework assignment for today: Compare and contrast the 1976-era bathing suits on these two pages of the 1976 Montgomery Ward catalog with the swimsuits shown in my previous post from the 1922 Montgomery Ward catalog. Forty-four years between the two catalogs. Pens at the ready? Go! For extra credit, consider … Continue reading Sea-ductive Swimwear
Montgomery Ward & Co, 1922 The start of the roaring ’20s’ and swimsuits were still modest – for the men as well as women. Although not quite as fully covering as swimwear from a decade before (arms and legs are starting to show) they still cover more than they reveal. Look at the “hero” outfit … Continue reading “Add to the Summer Joy of Bathing”
Official Scouting Uniforms and Equipment, 1975-1976 In light of the Boy Scouts’ recent decision to go “gender-neutral” and begin accepting girls, this page from the official 1975-1976 Scouting uniforms and equipment catalog is an interesting earlier snapshot of the role of females in the organization. “Den Mothers” and “Lady Scouters” were/are the female versions of Scoutmasters. … Continue reading Scouts…or Stews?
Here’s a page of fireworks fun to ignite the imagination of any red-blooded American boy from 83 summers ago, dreaming of the fun to be had on the Fourth of July. All good– except for one thing… Continue reading Fireworks
