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The Catalog Blog

Cool things from 20th-century American Catalogs

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“As Seen on TV!”
Posted on November 29, 2018November 29, 2018

National Bella Hess, 1961
“As Seen on TV!”

Sears had no lock on Christmas catalogs that children would covet. Here’s a couple of thin-paper pages from 1961 with toys that any mid-century video-besotted-kid would want. Continue reading “As Seen on TV!”

Black Friday Starts Now
Posted on November 26, 2018November 25, 2018

Eastman Kodak, 1937
Black Friday Starts Now

This Kodak flyer from 1937 is the opening trickle of a subsequent flood of future Black Friday madness. Continue reading Black Friday Starts Now

“Rear View Mirrors Prevent Many Serious Accidents”
Posted on November 22, 2018November 21, 2018

Western Auto , 1925
“Rear View Mirrors Prevent Many Serious Accidents”

A reminder for those of us traveling by car this holiday – be sure your car comes with a rear view mirror and a horn… Continue reading “Rear View Mirrors Prevent Many Serious Accidents”

“Why Your Son Should Be an American Boy Scout”
Posted on November 19, 2018November 18, 2018

Bella Hess, 1911
“Why Your Son Should Be an American Boy Scout”

It’s 1911: the Boy Scouts had been in existence in America for barely a year. Continue reading “Why Your Son Should Be an American Boy Scout”

There she is, Mrs America
Posted on November 15, 2018November 14, 2018

Gold Bell Stamps, 1963
There she is, Mrs America

There’s no better way to sell to the average dreams of the everyday housewife than to show them an idealized version to aspire to. Continue reading There she is, Mrs America

Swept Her off Her Feet…
Posted on November 8, 2018

Larkin & Co, 1924
Swept Her off Her Feet…

Milady is cleaning in a silk dress and pearls, thanks to a ” Sweet Home Electric Vacuum Cleaner”. Continue reading Swept Her off Her Feet…

Just like what Dad Wears
Posted on November 5, 2018November 5, 2018

Sears, 1950
Just like what Dad Wears

Welcome to Boysville – Mid-century Sears modern. Continue reading Just like what Dad Wears

Highest Fidelity. Lowest Prices.
Posted on November 1, 2018

Spear & Company, 1932
Highest Fidelity. Lowest Prices.

What happened here? The pages from this 1932 Spear catalog are absolutely accurate – they really ARE selling a $175 top-of-the-line phonograph for 30 bucks… Continue reading Highest Fidelity. Lowest Prices.

Tricks and Treats
Posted on October 29, 2018

Abbot Magic Catalog, 1997
Tricks and Treats

Abbot Magic Catalog #25, 1997 I ask you – how many catalogs feature products named a “modernistic amputation?” Only catalogs for magicians, that’s what. Want to saw a lady in half? Escape from chains? Make a Ghost walk? The Abbot’s catalog will reveal all the secrets. Actually, they never reveal the secrets in the catalog … Continue reading Tricks and Treats

21st-Century Sears, Well-Tooled.
Posted on October 25, 2018October 25, 2018

Sears, 2009
21st-Century Sears, Well-Tooled.

In 2009, 16 years after the demise of the “Big Book” Sears was still pumping out awesome specialized publications like this tool catalog, whose layouts and photography here could set any handyman’s heart racing…. Continue reading 21st-Century Sears, Well-Tooled.

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We're celebrating all the abundance and excitement found in vintage 20th century American catalogs: the exotic, the fashionable, the surprising, the latest, the coolest, the cheapest, the oddest, the choices.

Not just Sears and Montgomery Wards, You could buy anything from a catalog in the 20th century: from a box of raisins to a house, from a computer to a car, from a billy club to an inflatable brassiere. The old-time printed catalogues which arrived in the mailbox showed the 20th-century American Consumer just how to consume.

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