LaSalle Auto Brochure, 1939 “Gee, our old LaSalle ran great!” warbled Archie Bunker in the theme song of the “All in the Family” TV show. As well it should have – it was built by Cadillac as a slightly-more-affordable car series. MSRP in 1939: $1800. Value today: $38,000 – $83,000 (And just to make me … Continue reading Cadillac, Jr.
IKEA Catalog, 1990-91 Then a POEM, now a POANG. IKEA has been supplying simple , stylishly contemporary furniture for over 70 years, and their catalogs are almost as important as their showrooms. Can you call something “Danish Modern” if the company is Swedish? In 1991, IKEA only had five locations in America, and most people … Continue reading The Same, Only Different: IKEA 1991
It's 1939. Buy 100 baby chicks for $7.50; sell the eggs or the grown hens, and help your farm earn extra income! Continue reading Because We Need the Eggs
1976 and everything was patriotic – even corduroy bedspreads. If the flag colors aren’t your “thing,” then try those ubiquitous 1970s colors, Harvest Gold and Avocado Green… Continue reading Blinding Bicentennial Bedspreads
Rexall Drugs, 1928 / This catalog was produced to convince drugstore owners to stock these 14 caret gold fountain pens. Continue reading A Gold Pen – a “Dandy Seller”
Neiman-Marcus Christmas Book, 1969 / One of the the most famous items ever placed for sale ($10,600) in a catalog, the “Honeywell Kitchen Computer” was the first time most people were introduced to something we might now call a “home computer.” Continue reading If she can only cook as well as Honeywell can compute.
Pep Boys Catalog, 1920s / A tire with a guarantee of 12,000 miles for a bargain price of under $7! Continue reading 12,000 miles for $6.66