CompUSA, 1993
Personal Computers: Attack of the Clones

CompUSA catalog, summer 1993: The clones have taken over. Almost two decades after the introduction of the “Altair”, personal computers were now ubiquitous, to the point where stores sprang up to sell just but computers and software. CompUSA “the Computer Superstore” was the largest chain, explodingfrom a single Texas warehouse to well over 200 locations across the country at its peak… Continue reading Personal Computers: Attack of the Clones


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Sunken Treasure…Found by J. Peterman

“The things you see here lay at the bottom of the South China Sea for 235 years.” The J. Peterman Company catalogs were as unusual as the products… Continue reading Sunken Treasure…Found by J. Peterman


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The Same, Only Different: IKEA 1991

IKEA Catalog, 1990-91 Then a POEM, now a POANG. IKEA has been supplying simple , stylishly contemporary furniture for over 70 years, and their catalogs are almost as important as their showrooms. Can you call something “Danish Modern” if the company is Swedish? In 1991, IKEA only had five locations in America, and most people … Continue reading The Same, Only Different: IKEA 1991