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The Catalog Blog

Cool things from 20th-century American Catalogs

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Category: 1910s

What We Were Reading 100 Years Ago…
Posted on July 27, 2017October 22, 2017

A. C. McClurg, 1917
What We Were Reading 100 Years Ago…

So what were we reading exactly one hundred years ago? Skimming through the ads, you can’t help but notice the urgent headlines promoting books about the Great War — what we now call World War One…. Continue reading What We Were Reading 100 Years Ago…

The Handsomest, Safest, Strongest Single Hammer Gun Made in America
Posted on May 29, 2017May 28, 2017

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The Handsomest, Safest, Strongest Single Hammer Gun Made in America

With a headline that definitive, how much more copy do you really need? Evidently quite a lot, because this page is devoted entirely to selling you the many features and benefits of this made-for-Sears shotgun… Continue reading The Handsomest, Safest, Strongest Single Hammer Gun Made in America

House Built…by the House Wreckers
Posted on May 4, 2017May 2, 2017

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House Built…by the House Wreckers

You could buy ANYTHING from an American catalog in the 20th century, up to and including your own two-story home for $700. Shipped right to you. Complete – Lumber, hardware, paint, heater and plumbing. Some assembly required. Continue reading House Built…by the House Wreckers

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We're celebrating all the abundance and excitement found in vintage 20th century American catalogs: the exotic, the fashionable, the surprising, the latest, the coolest, the cheapest, the oddest, the choices.

Not just Sears and Montgomery Wards, You could buy anything from a catalog in the 20th century: from a box of raisins to a house, from a computer to a car, from a billy club to an inflatable brassiere. The old-time printed catalogues which arrived in the mailbox showed the 20th-century American Consumer just how to consume.

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