Charles Williams, Spring/Summer 1928
Boy Scout, Aviator (think Charles Lindberg), Lumberjack, Traffic Cop, Baseball Player, Big Chief Indian, or Cowboy. And not just one cowboy. There was a regular cowboy costume, or you could be Tom Mix himself – the original famous movie cowboy. The genuine Tom Mix outfit was pricey at $3.75, but included a large pistol and holster. For those mothers with less imagination or smaller budgets, there ore overalls and more generic “play suits.”
You can leaf the through the catalog but you won’t find a matching page for girls. This was the 1920s, and aspirational careers for young girls hadn’t been invented yet. Girls – girls had dolls. Girls could only stand around and wait for Tom Mix to rescue them from the Indian Chief or a dastardly lumberjack.