You have to admit these are some lovely dresses, eminently suitable for walking up Fifth avenue in the Easter Parade, which is what Judy Garland sang in the movie of that name released the same year as this catalog.
I see echoes of Judy Garland and June Allyson in these dresses and the models, but that was the era. Just look at how turned-out everyone was. Would you find a dress pattern described like this today: “A charming nosegay print of flowers, ribbon, and lace“? (You can look up “nosegay” if you need to.) And slim-waisted, too – these models aren’t indulging in Peeps off camera. Post-WWII, America was looking good!