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The Catalog Blog

Cool things from 20th-century American Catalogs

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Professional Pride
Posted on March 17, 2020March 17, 2020

S. D. Myres Saddle Company, 1972
Professional Pride

There are times to show off; times to take pride in your work and your tools. Even for cowboys and peace officers. Continue reading Professional Pride

“Keep your home 10 to 20 degrees cooler this summer”
Posted on March 10, 2020

Montgomery Ward, 1949
“Keep your home 10 to 20 degrees cooler this summer”

In these days of climate-change-slash-global-warming, that promise seems as relevant as it did in 1949. Continue reading “Keep your home 10 to 20 degrees cooler this summer”

“Help yourself and your child to a happier and more normal life”
Posted on March 3, 2020

Sears Roebuck, 1958
“Help yourself and your child to a happier and more normal life”

Once again we see there was nothing Sears didn’t used to sell. Continue reading “Help yourself and your child to a happier and more normal life”

Round Round Get Around, I Get Around
Posted on February 25, 2020February 25, 2020

Montgomery Ward, 1965
Round Round Get Around, I Get Around

The Beach Boys were singing about cars in 1964 and 1965, but there where plenty of other personal transportation options rolling out. Continue reading Round Round Get Around, I Get Around

Totally Tubular
Posted on February 18, 2020

Sears Roebuck, 1958
Totally Tubular

What the well-dressed house was wearing in 1958 – affordable, practical, up-to-the minute tubular furniture. Continue reading Totally Tubular

A Little Dickey for Valentine’s Day
Posted on February 11, 2020

Sears Roebuck, 1945
A Little Dickey for Valentine’s Day

No, not what you’re thinking. Continue reading A Little Dickey for Valentine’s Day

90’s Kids
Posted on February 4, 2020February 3, 2020

Toys'R'Us, 1997
90’s Kids

Were you a Toys’R’Us kid? Did you happily leaf through the sale catalogs that once were stuffed into Sunday newspapers? Then you’re a dinosaur too! Continue reading 90’s Kids

Space: The Final Hobby Frontier
Posted on January 28, 2020January 29, 2020

Estes Model Rockets, 1972
Space: The Final Hobby Frontier

Starting in the 1960s, boys could pursue a hobby which seemed exactly in tune with the Space Age – model rocketry. Continue reading Space: The Final Hobby Frontier

A World of Tubs
Posted on January 21, 2020

Hardin-Lavin, 1923
A World of Tubs

Coming up with names for products is always a challenge. Just ask car makers. So how about bathtubs? Continue reading A World of Tubs

A Century of Progress
Posted on January 14, 2020January 13, 2020

Sears Roebuck, 1920
A Century of Progress

Sears, Fall 1920 100 years ago, what things were changing us? Cars, still, certainly. Also electrical itemsĀ  in their many manifestations. In 1920, the breakthrough was about to be radio broadcasting. Wireless communications (of either telegraphy or voice) represented the latest tech, proven during recent War. But the concept of sharing public audio performances for … Continue reading A Century of Progress

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We're celebrating all the abundance and excitement found in vintage 20th century American catalogs: the exotic, the fashionable, the surprising, the latest, the coolest, the cheapest, the oddest, the choices.

Not just Sears and Montgomery Wards, You could buy anything from a catalog in the 20th century: from a box of raisins to a house, from a computer to a car, from a billy club to an inflatable brassiere. The old-time printed catalogues which arrived in the mailbox showed the 20th-century American Consumer just how to consume.

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