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The Catalog Blog

Cool things from 20th-century American Catalogs

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Category: Tools of the Trades

The seedlings of a new century
Posted on January 1, 2019December 31, 2018

Everitt Seeds, 1900
The seedlings of a new century

To start the new year, a catalog from the very start of a new century – January 1900 Continue reading The seedlings of a new century

Tricks and Treats
Posted on October 29, 2018

Abbot Magic Catalog, 1997
Tricks and Treats

Abbot Magic Catalog #25, 1997 I ask you – how many catalogs feature products named a “modernistic amputation?” Only catalogs for magicians, that’s what. Want to saw a lady in half? Escape from chains? Make a Ghost walk? The Abbot’s catalog will reveal all the secrets. Actually, they never reveal the secrets in the catalog … Continue reading Tricks and Treats

21st-Century Sears, Well-Tooled.
Posted on October 25, 2018October 25, 2018

Sears, 2009
21st-Century Sears, Well-Tooled.

In 2009, 16 years after the demise of the “Big Book” Sears was still pumping out awesome specialized publications like this tool catalog, whose layouts and photography here could set any handyman’s heart racing…. Continue reading 21st-Century Sears, Well-Tooled.

The End of the Line
Posted on October 22, 2018October 22, 2018

Sears Tombstones, 1906
The End of the Line

For many of its 125 years, Sears had you covered from cradle to grave. As proof: tombstones for that final act. Continue reading The End of the Line

Presto – You’re a Recording Star!
Posted on October 11, 2018

Presto Recording Corp, 1940
Presto – You’re a Recording Star!

You could be forgiven for thinking this looks like a mad scientist’s industrial-strength DJ mixing console. You wouldn’t be far off… Continue reading Presto – You’re a Recording Star!

High Technology in Education – 1918 style
Posted on September 3, 2018September 2, 2018

Victor Records, 1918
High Technology in Education – 1918 style

Schools can fall prone to gadget envy just like the rest of us. In 1918 this must have involved buying Victrola record players and finding ways to use 78rpm records in educational situations. Continue reading High Technology in Education – 1918 style

Back to School Around the Globe
Posted on August 30, 2018

Practical Drawing Company, 1923
Back to School Around the Globe

It’s back to school time for kids everywhere. Teaching aids have shifted a lot in 95 years… Continue reading Back to School Around the Globe

Engineer’s Essentials
Posted on April 12, 2018April 12, 2018

Eugene Dietzgen, 1921
Engineer’s Essentials

Consider the slide rule: once upon a time, the inescapable shorthand symbol of the engineer. As late as 1970, slide rules were ubiquitous in science and engineering. And in 1980 they were extinct…. Continue reading Engineer’s Essentials

Amusement for Profit: The Movies Begin
Posted on March 4, 2018

Amusement Supply Catalog, 1906
Amusement for Profit: The Movies Begin

In 1906, the aspiring young entrepreneur could turn to a catalog like this and consider a career showing pictures – pictures that moved! Continue reading Amusement for Profit: The Movies Begin

Where are the double-decker buses of yesteryear?
Posted on February 22, 2018February 21, 2018

ACF Buses, 1928
Where are the double-decker buses of yesteryear?

Why double-decked buses have thrived in England to this day but never met much success in America, is a mystery to the author. Double-deck buses are just so…cool and entertaining… Continue reading Where are the double-decker buses of yesteryear?

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We're celebrating all the abundance and excitement found in vintage 20th century American catalogs: the exotic, the fashionable, the surprising, the latest, the coolest, the cheapest, the oddest, the choices.

Not just Sears and Montgomery Wards, You could buy anything from a catalog in the 20th century: from a box of raisins to a house, from a computer to a car, from a billy club to an inflatable brassiere. The old-time printed catalogues which arrived in the mailbox showed the 20th-century American Consumer just how to consume.

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