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The Catalog Blog

Cool things from 20th-century American Catalogs

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Category: The Great Outdoors

Berry’s berries, melons, clover, and…
Posted on June 9, 2020

Berry Seed Company, 1930
Berry’s berries, melons, clover, and…

Berry Seed Company, 1930 Seed catalogs have been a staple of American catalogs since as long as catalogs have been around. This depression-era example is aimed squarely at the working farmer. While there are a few pages of roses and flowers, this catalog is really focussed on cash crops. With a name like “Berry Seed”, … Continue reading Berry’s berries, melons, clover, and…

Old School. Really Old School.
Posted on April 21, 2020

Sears Roebuck, 1934
Old School. Really Old School.

Like, the 1934 school year – that old. Here are some early ancestors of today’s peak sneaker era of Air Jordans and Yeezys. Continue reading Old School. Really Old School.

“Keep your home 10 to 20 degrees cooler this summer”
Posted on March 10, 2020

Montgomery Ward, 1949
“Keep your home 10 to 20 degrees cooler this summer”

In these days of climate-change-slash-global-warming, that promise seems as relevant as it did in 1949. Continue reading “Keep your home 10 to 20 degrees cooler this summer”

Round Round Get Around, I Get Around
Posted on February 25, 2020February 25, 2020

Montgomery Ward, 1965
Round Round Get Around, I Get Around

The Beach Boys were singing about cars in 1964 and 1965, but there where plenty of other personal transportation options rolling out. Continue reading Round Round Get Around, I Get Around

G is for Giant
Posted on October 29, 2019

LGB Model Trains, 1990
G is for Giant

Model trains come in different sizes or gauges, from the minuscule Z-gauge to the mighty G-gauge. G might may well stand for “Giant”. These are some big model trains. Continue reading G is for Giant

Cold War, Hot Bargains
Posted on August 13, 2019August 12, 2019

Palley Supply Company, 1959
Cold War, Hot Bargains

All the essentials you need for your family fallout shelter… Continue reading Cold War, Hot Bargains

When giant cars ruled the earth
Posted on July 2, 2019July 2, 2019

Buick, 1966
When giant cars ruled the earth

Buick Automobiles for 1966 We’re talking back in the days when men were men, cars were cars, and women were models. In 1966, size was important. The catalog was oversized (10″ x 13″) because the cars were oversized, and how else would you convey the impact? Look at the dashboard on the Buick Riviera. I … Continue reading When giant cars ruled the earth

Yard Work
Posted on June 4, 2019June 3, 2019

Charles Williams, 1928
Yard Work

Some things never change. Grass grows. Grass must be cut. Continue reading Yard Work

Outdoor Lives
Posted on May 21, 2019May 20, 2019

Sears, 1911
Outdoor Lives

It’s a safe bet that most of us spend a lot more time indoors in dry, air-conditioned comfort than our ancestors ever did. Continue reading Outdoor Lives

Scuba Diving and other Watersports
Posted on April 25, 2019

Montgomery Ward, 1972
Scuba Diving and other Watersports

These two guys look like evil henchmen prepping to do battle with Sean Connery’s James Bond. Continue reading Scuba Diving and other Watersports

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We're celebrating all the abundance and excitement found in vintage 20th century American catalogs: the exotic, the fashionable, the surprising, the latest, the coolest, the cheapest, the oddest, the choices.

Not just Sears and Montgomery Wards, You could buy anything from a catalog in the 20th century: from a box of raisins to a house, from a computer to a car, from a billy club to an inflatable brassiere. The old-time printed catalogues which arrived in the mailbox showed the 20th-century American Consumer just how to consume.

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