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The Catalog Blog

Cool things from 20th-century American Catalogs

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Category: Kids

“And what are you supposed to be?”
Posted on October 15, 2019October 14, 2019

Collegeville / Woolworth, 1967
“And what are you supposed to be?”

Collegeville (Woolworth), 1967 All I’m sayin’ is that cosplay was once a lot simpler. Halloween costumes from the late 1960s were typically a plastic mask, a glorified pair of pajamas, and maybe a wig. That’s if you were lucky and your mom took you to Woolworth’s, where you could purchase an off-model Bugs Bunny. If … Continue reading “And what are you supposed to be?”

Not exactly a Playstation
Posted on October 1, 2019

Magnavox Odyssey2, 1981
Not exactly a Playstation

Back in 1981, this was the type of video console that would set a gamer’s heart racing. (Shakes head sadly.) Continue reading Not exactly a Playstation

Sturdy Shoes, Sensible Savings
Posted on August 20, 2019August 19, 2019

Sears Roebuck, 1918
Sturdy Shoes, Sensible Savings

In the Wizard of Oz movie, even before Elvira Gulch morphed into the Wicked Witch of the West she scared me, pedaling away furiously on her bicycle wearing tortuous-looking high-laced shoes…like these. Continue reading Sturdy Shoes, Sensible Savings

Making Fun of War
Posted on July 30, 2019July 29, 2019

Avalon Hill Games, 1982
Making Fun of War

Games, if you look at them closely enough, are often anything BUT fun and games. Wargames, for instance, have existed in a professional sense essentially since war itself. Continue reading Making Fun of War

Toy Stories
Posted on July 16, 2019July 15, 2019

Top Value Stamps, 1973
Toy Stories

Do you think just maybe the “Toy Story” movie folks may have found a little inspiration here, huh? There’s some nightmare fodder in that pair. Continue reading Toy Stories

Lassie by mail
Posted on April 11, 2019

Spiegel, 1959
Lassie by mail

The pet most kids wanted for Christmas in 1959 was a collie, and you can thank the TV show “Lassie” for that. But ordering one from a catalog? Continue reading Lassie by mail

The Battle of the Century – SNES vs. Sega Genesis
Posted on April 8, 2019

Sears, 1992
The Battle of the Century – SNES vs. Sega Genesis

In the 1990s Mario loyalists were pitted against the Sonic crowd – the playground was bitterly divided over which videogame system was the best. Continue reading The Battle of the Century – SNES vs. Sega Genesis

“Makes every boy who owns one happy.”
Posted on March 18, 2019April 2, 2019

Spear and Company, 1903
“Makes every boy who owns one happy.”

The back cover of this ca. 1903 Spear & Company catalog is rather sweet, in both copy and illustrations. The tyke is happy, and so is the copywriter: “Nine people out of ten when they look at this picture will think of days when wagon coasting…. Continue reading “Makes every boy who owns one happy.”

Christmas 1961: One for the Boys
Posted on December 13, 2018

White's, 1961
Christmas 1961: One for the Boys

Unlike girls, boys did have lots of career options in 1961. But they did face death. Continue reading Christmas 1961: One for the Boys

Girls’ Gifts: Gender Definitions for 1961
Posted on December 10, 2018

White's, 1961
Girls’ Gifts: Gender Definitions for 1961

If there were any doubt about how strongly gender roles and expectations were once ingrained in American lives, this 1961 White’s Christmas catalog should remove all doubt. Continue reading Girls’ Gifts: Gender Definitions for 1961

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We're celebrating all the abundance and excitement found in vintage 20th century American catalogs: the exotic, the fashionable, the surprising, the latest, the coolest, the cheapest, the oddest, the choices.

Not just Sears and Montgomery Wards, You could buy anything from a catalog in the 20th century: from a box of raisins to a house, from a computer to a car, from a billy club to an inflatable brassiere. The old-time printed catalogues which arrived in the mailbox showed the 20th-century American Consumer just how to consume.

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