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The Catalog Blog

Cool things from 20th-century American Catalogs

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Category: Gifts and Gizmos

Black Friday Starts Now
Posted on November 26, 2018November 25, 2018

Eastman Kodak, 1937
Black Friday Starts Now

This Kodak flyer from 1937 is the opening trickle of a subsequent flood of future Black Friday madness. Continue reading Black Friday Starts Now

When Boxes Boomed
Posted on September 27, 2018September 26, 2018

Sears, 1987
When Boxes Boomed

Behold that mighty marvel of miniaturization: two speakers, cassette tape recorder, AM FM radios, equalizer – the Boom Box. Continue reading When Boxes Boomed

In the days before Netflix
Posted on August 13, 2018August 12, 2018

Cine-Art, 1929
In the days before Netflix

Before Netflix, there was blockbuster. Before video, there was film. And always, there was porn… Continue reading In the days before Netflix

Ancient History…from 1981
Posted on July 23, 2018July 25, 2018

S&H, 1981
Ancient History…from 1981

A few years back there was a reporter who noticed that virtually every gadget pictured in a Radio Shack newspaper ad from 1991 could now be replaced by iPhone apps. With these two pages from a 1981 S&H Green Stamps catalog, we’re almost in the same place… Continue reading Ancient History…from 1981

Feeling Moody?
Posted on July 19, 2018July 18, 2018

Montgomery Ward, 1976
Feeling Moody?

The big fashion fad of 1975 had to be the “Mood Ring” that changed color depending on your “mood”… Continue reading Feeling Moody?

A Jewel of a Watch
Posted on June 25, 2018

Albert Brothers Jewelry, 1916
A Jewel of a Watch

This Cincinnati wholesale jeweler’s catalog boasts many pages of rings and other jewelry, and a few stunning color pages like this one of Howard watches. Continue reading A Jewel of a Watch

The Sky’s the Limit
Posted on June 14, 2018June 14, 2018

Top Value Stamps, 1969
The Sky’s the Limit

Top Value Stamps, 1969: You might expect to buy a model train made of diamonds from a catalog if the company is Neiman-Marcus, but would you expect to buy a full-size plane from a Top Value trading stamps catalog? Continue reading The Sky’s the Limit

Personal Computers, Just Before the Flood
Posted on March 15, 2018March 28, 2018

Edmund Scientific, 1974
Personal Computers, Just Before the Flood

Snapshot from a moment in history – the year before the start of the personal computer revolution and this 1974 Edmund Scientific catalog devoted their back cover to “computers.” […] Continue reading Personal Computers, Just Before the Flood

The Dollar Store – 1928 style
Posted on February 26, 2018February 26, 2018

Bernard-Hewitt, 1928
The Dollar Store – 1928 style

What could you buy for a buck in 1928? Certainly the product options were a lot different that you’d find in a dollar store today, judging by this page… Continue reading The Dollar Store – 1928 style

“All you could wish for” in a 1914 camera
Posted on February 1, 2018January 31, 2018

Kodak, 1914
“All you could wish for” in a 1914 camera

Ease, convenience, quality, reliability – these are features any gadget aspires to. Eastman Kodak placed those attributes on the first page of their Premo camera catalog of 1914. They were valuable attributes in 1914; they are valuable attributes in the 21st century. What’s changed us how we measure these attributes…. Continue reading “All you could wish for” in a 1914 camera

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We're celebrating all the abundance and excitement found in vintage 20th century American catalogs: the exotic, the fashionable, the surprising, the latest, the coolest, the cheapest, the oddest, the choices.

Not just Sears and Montgomery Wards, You could buy anything from a catalog in the 20th century: from a box of raisins to a house, from a computer to a car, from a billy club to an inflatable brassiere. The old-time printed catalogues which arrived in the mailbox showed the 20th-century American Consumer just how to consume.

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