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The Phonograph with a Soul: Many Words about Music

“Edison and Music” Diamond Disc catalog, 1920 – Thomas Edison invented recorded music in 1878 to instant acclaim. It's funny, selling a product whose end result is music with nothing but words. But Edison's writers gave it their best shot… Continue reading The Phonograph with a Soul: Many Words about Music


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Canada’s Most Talked About Gift Shop

Oh, the Deco! You would expect a place that sells fine china to do so with taste and grace, and this catalog certainly climbs to the heights of the 1930s styles.  Royal Doulton, Wedgwood and the like were names to draw visitors to Hamilton, Ontario from the 1890s until 1985. Continue reading Canada’s Most Talked About Gift Shop


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We’re Having a Party, a Tupperware Party!

Why is this woman smiling? Perhaps because “a career as a Tupperware dealer is exciting and rewarding!” Continue reading We’re Having a Party, a Tupperware Party!


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The Compleat 1960s Home Gym

All the latest (ca. 1969) exercise trends are here. Slant board – Check. Tetherball – sure. Weird vibrating belt massager thingee – not so sure about that one. And then there’s that…sweatsuit. Continue reading The Compleat 1960s Home Gym


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House Built…by the House Wreckers

You could buy ANYTHING from an American catalog in the 20th century, up to and including your own two-story home for $700. Shipped right to you. Complete – Lumber, hardware, paint, heater and plumbing. Some assembly required. Continue reading House Built…by the House Wreckers


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125 Pounds of Provisions for $9.20

Montgomery Ward Groceries and Bargains for November 1909  – Click to see all the goods you would be getting in closeup: rice, peas, coffee, sugar, syrup, raisins, tea, corn, spices, even soap, and, ummm, 10 pounds of prunes… Continue reading 125 Pounds of Provisions for $9.20


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Cadillac, Jr.

LaSalle Auto Brochure, 1939 “Gee, our old LaSalle ran great!” warbled Archie Bunker in the theme song of the “All in the Family” TV show. As well it should have – it was built by Cadillac as a slightly-more-affordable car series.  MSRP in 1939: $1800. Value today: $38,000 – $83,000 (And just to make me … Continue reading Cadillac, Jr.


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The Same, Only Different: IKEA 1991

IKEA Catalog, 1990-91 Then a POEM, now a POANG. IKEA has been supplying simple , stylishly contemporary furniture for over 70 years, and their catalogs are almost as important as their showrooms. Can you call something “Danish Modern” if the company is Swedish? In 1991, IKEA only had five locations in America, and most people … Continue reading The Same, Only Different: IKEA 1991


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Because We Need the Eggs

It's 1939. Buy 100 baby chicks for $7.50; sell the eggs or the grown hens, and help your farm earn extra income! Continue reading Because We Need the Eggs