Modern Women, Modern Fashion.

Sears, Spring 1954

The Allies didn’t just liberate Europe after World War II, they liberated women’s fashion if these 1954 Sears pages are anything to go by. Pants, shorts, haltertops, short haircuts and skin are suddenly highly visible in the casualwear pages. Just the thing for the young woman-about-town.

Of course, if you were a REALLY modern woman you might be a working woman with an office job, in which case you needed a nicely tailored suit. Evidently “Nubby Boucle was “in” in 1954. Until page 204, if you’d questoned me about Nubby Boucle, I might have guessed he was a struggling nightclub comic. Now I know it’s a fabric. I think.

On weekends, you can trade Nubby in for lighter wear, even if you prefer a skirt. Your choice of modern fabrics and treatments – Rayon — Nylon — Sanforized – in sizes that start with a 24″ waist but which looks even smaller. Fun times ahead! Especially for that impish gal in the bare-backed halter. What IS she posing with – a riding crop?