With a headline that definitive, how much more copy do you really need? Evidently quite a lot, because this page is crammed with copy devoted completely to selling you the many features and benefits of this made-for-Sears shotgun. (You can learn more about the Meriden company here.)
Gun safety – in the form of accidental discharge – was apparently a serious issue at the start of the 20th century. “You will doubtless recall reading newspaper reports of accidents” like “Gun Accidentally Discharged While Being Take Out of Buggy.” Not with the $5.95 Meriden shotgun. “You Can Pound the Hammer with a Mallet” and this thing won’t go off. Plus you get a 30-day trial to make sure it firs when you DO want it. Click on the picture and zoom in to read all the copy!
This Sears “Sporting Goods” catalog was an interesting early attempt to repurpose the giant complete Sears catalogs of the era. It’s literally made from selected pages from the full-line catalog (page numbers and all) that have to do with the outdoor life. Gus take up almost half the pages, but tennis rackets, cameras, pipes, and even barbering supplies also make an appearance.