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If there were any doubt about how strongly gender roles and expectations were once ingrained in American lives, this 1961 White’s Christmas catalog should remove all doubt. Continue reading Girls’ Gifts: Gender Definitions for 1961
In 1976, the year of America’s bicentennial, Neiman-Marcus hit a perfect note for their his and hers gift – real live Buffalos. Continue reading His and Hers, Hides and Furs
Would you really “make the kiddies happy” showing up in a “heavily waxed” Santa mask? I think this is just one step away from a scary clown. Continue reading Depression Expression
Sears had no lock on Christmas catalogs that children would covet. Here’s a couple of thin-paper pages from 1961 with toys that any mid-century video-besotted-kid would want. Continue reading “As Seen on TV!”
This Kodak flyer from 1937 is the opening trickle of a subsequent flood of future Black Friday madness. Continue reading Black Friday Starts Now
A reminder for those of us traveling by car this holiday – be sure your car comes with a rear view mirror and a horn… Continue reading “Rear View Mirrors Prevent Many Serious Accidents”
It’s 1911: the Boy Scouts had been in existence in America for barely a year. Continue reading “Why Your Son Should Be an American Boy Scout”
There’s no better way to sell to the average dreams of the everyday housewife than to show them an idealized version to aspire to. Continue reading There she is, Mrs America
Milady is cleaning in a silk dress and pearls, thanks to a ” Sweet Home Electric Vacuum Cleaner”. Continue reading Swept Her off Her Feet…
Welcome to Boysville – Mid-century Sears modern. Continue reading Just like what Dad Wears
