Johnson-Smith Novelty Company, ca. 1950 / The “Magic Walking Coil” is one of 14 products crammed on one page. What kid could resist the Life-Like Glove Monkey or maybe the Luminous Plastic Pin-Up Girls? Continue reading It Walks!
We're celebrating all the abundance and excitement found in vintage 20th century American catalogs: the exotic, the fashionable, the surprising, the latest, the coolest, the cheapest, the oddest, the choices.
Not just Sears and Montgomery Wards, You could buy anything from a catalog in the 20th century: from a box of raisins to a house, from a computer to a car, from a billy club to an inflatable brassiere. The old-time printed catalogues which arrived in the mailbox showed the 20th-century American Consumer just how to consume.