1934 might be the middle of America’s Great Depression, but pages of this Sears catalog were doing their best to cheer up the reader. The exuberant riot of colors and patterns on this page would lift anybody’s spirits…. Continue reading Depression? What Depression?
“We do not handle anything but wearing apparel for Women, Misses, and Children, and on this account we think we are better equipped than any other Mail Order House we know of to furnish you with clothing best suited to your individual needs.” That includes winter pajamas. Continue reading “…just settled down for a long winter’s nap”
This 1961 Christmas catalog from Neiman Marcus, the Texas based luxury department store didn't have His and Hers gifts or a Cessna airplane like the previous year's edition. But it did have luxury in abundance… Continue reading Platinum, Diamonds, and Ermine for Christmas
Sexy Montgomery Ward, 1915 style: The first page of five showing off women’s “Union Suits” that would keep Her warm during the cold winter months. It reveals more about the female shape than was usually seen in public. Continue reading Closer to Victoria than Victoria’s Secret
1943. World War II. Suddenly there are females now serving the war effort – the Women’s Army Corps, or “WACs”. This Quartermasters’ catalog devotes page after page to official regulation supplies for the new female Army personnel… Continue reading What the Well-Dressed WAC will Wear…
Lace bloomers and diamond-pattern rayon hose, cloche hats and Art Deco-patterned dresses – this was the “It” girls’ and flappers’ wardrobe in the summer of 1928…. Continue reading Jazz Age Sex Appeal
Watch this space. A collection of Christmas gift timepieces for him or her. $1 a week would buy you the the Bulova Goddess of Time model, and $2 weekly would pay for a Hamilton Pacer, a seriously space-age design… Continue reading Become a Goddess of Time for $35.95
When you think of hip clothing styles, I doubt J.C. Penny is top of mind or anywhere close. But here we are in 1969 and Penneys has snagged Mary Quant, one of the top fashion designers of Swinging Britain, to come up with a clothing line… Continue reading Penneys Gets Groovy
Why is this woman smiling? Perhaps because “a career as a Tupperware dealer is exciting and rewarding!” Continue reading We’re Having a Party, a Tupperware Party!
National Bellas Hess “60th Anniversary Bargains” catalog, 1948. It's just possible this model is wearing an air filter on her head…or a maybe a once-fashionable hat. Continue reading Long Gone…both the Fashion and the Firm