As a sport, baseball in the 1930s was a national obsession in a way that was probably unmatched in America’s history. And everything you needed to play the Great American Pastime could be found on this oversized double-page spread. Continue reading Take me out to the Sandlot
Lilley Luggage, 1931 In a day when travel is quick and airlines discourage us from checking bags with us, it takes a real mental effort to consider travel preparation from long ago. When crossing the country or the ocean took days or weeks by train or by boat, you really had to take packing seriously … Continue reading Serious Luggage for Serious Travelers
Once upon a time, and for a very long period of time, you could use the word “Kodak” as either a noun or a verb and folks knew exactly what you meant. That’s how ubiquitous the brand was in the days of analog, film-based photography… Continue reading When Camera Meant Kodak
Today, the trend is to hide our complex media electronics away. Build the TV set into the wall. Hide the electronics in a closet. In 1937, though, people were proud of their investment in technology, and didn’t hide it…. Continue reading Furniture that Plays Music
Oldsmobile Eight sales catalog, 1936 Auto catalogs have always been sensuous sales tools, managing to make even the smallest utilitarian cars look luxurious. These days it’s done with extreme photography and computer-enhanced imagery. In 1936 it was done through the most elegant of Art-Deco artwork. Just look at that illustration, and never mind the car … Continue reading Streamline Moderne, in home and car
1934 might be the middle of America’s Great Depression, but pages of this Sears catalog were doing their best to cheer up the reader. The exuberant riot of colors and patterns on this page would lift anybody’s spirits…. Continue reading Depression? What Depression?
Just look at this early Sears Christmas Wish Book from 1937, and note how clear is the dividing line between the sexes. Children were given unmistakeable guidance about their roles in life… Continue reading Christmas Toys for Girls, and Boys
The Diagnomoscope: what a great name for, well, whatever this gadget is. Sounds like something out of an early science fiction movie. (Looks like it, too, all streamlined curves like a 1930’s automobile hood.) In fact it’s… Continue reading “Quick, Watson, get me the Supreme Diagnomoscope”
Every Boy Wants “Whoopee” Pants, the headline says. But do they really? Did they, in 1931? According to Sears it was the latest fad, promising swagger! swank! color! style! Continue reading Every Boy Wants Whoopee Pants!
Butler Brothers General Wholesale Catalog, 1935, Supplier of items for your general store. This page intrigues me because of none of the things pictured exist any more, either specifically or generally… Continue reading Four Things that Don’t Exist Any More