1934 might be the middle of America’s Great Depression, but pages of this Sears catalog were doing their best to cheer up the reader. The exuberant riot of colors and patterns on this page would lift anybody’s spirits…. Continue reading Depression? What Depression?
Just look at this early Sears Christmas Wish Book from 1937, and note how clear is the dividing line between the sexes. Children were given unmistakeable guidance about their roles in life… Continue reading Christmas Toys for Girls, and Boys
The Diagnomoscope: what a great name for, well, whatever this gadget is. Sounds like something out of an early science fiction movie. (Looks like it, too, all streamlined curves like a 1930’s automobile hood.) In fact it’s… Continue reading “Quick, Watson, get me the Supreme Diagnomoscope”
Every Boy Wants “Whoopee” Pants, the headline says. But do they really? Did they, in 1931? According to Sears it was the latest fad, promising swagger! swank! color! style! Continue reading Every Boy Wants Whoopee Pants!
Butler Brothers General Wholesale Catalog, 1935, Supplier of items for your general store. This page intrigues me because of none of the things pictured exist any more, either specifically or generally… Continue reading Four Things that Don’t Exist Any More
Meyer-Blanke Farm Dairy Supply Catalog, 1930: “Everything but the Cow” – what a great slogan! Both memorable and accurate, based on this 1929/1930 catalog. Continue reading “Everything but the Cow”
It’s 1939, and your father drives a convertible Nash coupe. What do you want for your birthday? A pedal car that looks just like Dad’s! Continue reading Boys and their Toys
In 1932 it looks like tuning a radio could have have caused seriously distracted driving, if this Western Auto catalog illustration is anything to go by…. Continue reading “The radio sounds lovely, but keep your eye on the wheel.”
Spors Book of Bargains, 1939: They didn’t call it the Great Depression for nothing. You leaf through a catalog like this one and you can feel the hunger and the desperation that the Spors Company promised to address… Continue reading The Beauty of Selling
Oh, the Deco! You would expect a place that sells fine china to do so with taste and grace, and this catalog certainly climbs to the heights of the 1930s styles. Royal Doulton, Wedgwood and the like were names to draw visitors to Hamilton, Ontario from the 1890s until 1985. Continue reading Canada’s Most Talked About Gift Shop